Responsibilities

• Provide creative leadership for the university's video storytelling and visual standards Serve as the university's lead authority for creative video content, establishing and maintaining standards for storytelling, cinematography, editing, visual identity integration, production quality, and audience engagement. Produce and direct marquee university video initiatives that define and advance the institution's brand and communications objectives. Develop creative frameworks and best practices that can be adapted and implemented by campus partners, external agencies, freelance collaborators, student interns, and other content creators to ensure consistency, quality, and alignment across the university's broader video ecosystem.
• Produce and manage assigned video productions Serve as producer and project manager for assigned video initiatives, managing all phases of production from concept development through final delivery. Establish creative direction, and develop project scope, schedule, budget, and production plans; coordinate logistics; capture and edit video content; and oversee post-production activities to ensure projects remain on schedule, within budget, and aligned with intended outcomes. Deliver professional, distribution-ready video content that supports university initiatives, events, and institutional priorities.
• Direct and manage video projects utilizing external production partners Coordinate projects that require outside agencies, production companies, independent producers, or specialized production resources. Source, evaluate, and engage external creative and technical partners, including camera operators, sound engineers, lighting technicians, editors, colorists, motion graphics artists, and other production professionals as appropriate. Facilitate pre-production planning, review creative briefs and scripts, provide creative direction, and ensure external partners deliver work that meets university objectives, brand standards, budgets, and timelines.
• Manage the university's video archive and b-roll asset library Maintain and organize the university's video assets within its digital asset management systems, including b-roll, institutional footage, and other reusable content. Establish metadata, tagging, archiving, storage, and retrieval practices that ensure video resources remain timely, accessible, well organized, and available to support future communications, marketing, and promotional initiatives.
• Lead the university video student intern program Recruit, train, mentor, and supervise student interns engaged in professional video production assignments in response to university video requests. Provide hands-on learning opportunities that enable students to develop technical, creative, and client service skills while contributing meaningfully to actual institutional projects and deliverables. Assign, direct, and oversee student work from concept through final delivery, ensuring that all productions meet established quality, storytelling, and brand standards.
• Collaborate with the Associate Director of Social Media to support social video initiatives Partner with the Director of Social Media and other university stakeholders to support social media video projects as assigned. Provide creative consultation, production expertise, and video assets that advance platform-specific storytelling objectives while maintaining alignment with university brand standards and strategic communications priorities.
• Collaborate with the production coordinator and university partners to develop effective video solutions Partner with the production coordinator, internal clients, and external stakeholders to support university video initiatives from concept through delivery. Provide creative and technical consultation on storytelling approaches, production methods, and communications objectives, applying industry best practices to recommend solutions that align with institutional priorities, audience needs, and brand standards. Contribute to project planning to ensure successful outcomes across a diverse range of university video assignments.
• Establish and maintain video production standards and best practices Develop, recommend, and implement guidelines related to video production, post-production workflows, visual identity integration, technical specifications, accessibility, and storytelling standards to ensure consistency and quality across university video content.
• Perform other duties as assigned or requested by leadership.

Requirements

• A bachelor's degree is required.
• Minimum of 3 years of professional experience producing, coordinating, and managing video projects and assignments.
• Demonstrated proficiency with industry-standard production and post-production tools, including Adobe Premiere Pro, DaVinci Resolve, Adobe After Effects, Adobe Photoshop, and related Adobe Creative Cloud applications.
• Experience with professional camera systems, lighting, audio equipment, and digital asset management systems is required.
• Strong written, verbal, and interpersonal communication skills, with experience providing creative consultation, articulating strategic recommendations, collaborating across functional teams, and building consensus among diverse stakeholders.
• Demonstrated experience managing client relationships and delivering high levels of customer service within collaborative, service-oriented environments.
• Highly developed organizational, problem-solving, and project management skills, including the ability to manage multiple priorities, adapt to changing needs, and deliver high-quality work under deadline.
• Some evening and weekend hours are required on occasions of peak production.

Preferred

• Degrees in film and television production, digital media production, communications, journalism, marketing, or related disciplines are preferred.
• Experience producing video content for integrated marketing, advertising, and digital media campaigns is preferred.
• Demonstrated understanding of the creative development process and project management methodologies, including concept development, script review, production planning, budgeting, stakeholder management, and the evaluation of creative outcomes against strategic objectives.
• Experience working within large or complex organizations that employ structured approval processes, cross-functional collaboration, and enterprise service models is preferred.