Responsibilities

• Video content creation and ideation. You own the pipeline of video ideas, scripts, and finished content, keeping a consistent, high-quality output that reflects the Reviews.org brand and voice.
• Channel growth. You own the health and growth of Reviews.org's video channels, YouTube, Facebook, TikTok, and Instagram — including subscribers/followers, views, watch time, and their contribution to overall traffic and audience growth.
• AEO for video. You own understanding and unlocking Answer Engine Optimization for video content, figuring out how video gets discovered, indexed, and cited by AI answer engines and building that into how we plan and produce content.
• Reporting. You own performance reporting across video content and channels, turning views, engagement, and growth metrics into a clear read on what's working and what to change.
• Create and grow video content
• Ideate video concepts and formats that fit Reviews.org's audience and expand on what the brand already does well in written content, including new topics and verticals as the brand's coverage grows.
• Write, produce, shoot, and edit both short-form and long-form video content, from concept through publish.
• Build and maintain a video-first content calendar and publishing cadence across YouTube, Facebook, TikTok, and Instagram that keeps our channels active and growing.
• Set baselines, targets, and a measurement cadence for each video channel so growth is visible and tied to business goals.
• Develop a working understanding of how AI answer engines discover, parse, and cite video content, and translate that into practical production and publishing guidelines.

Requirements

• 5+ years of experience creating video content for digital or social platforms, ideally including hands-on experience growing a YouTube channel.
• A strong sense of ideation, the ability to generate video concepts that fit both a brand's voice and an audience's interests.
• Working knowledge of video production and editing (shooting, scripting, editing software).
• Curiosity and comfort with ambiguity, genuine interest in how AI answer engines and evolving search behavior are changing video discovery.
• Comfort owning KPIs: defining them, setting baselines and targets, and reporting progress against them.
• Experience with YouTube Studio and native analytics on platforms like Facebook, TikTok, and Instagram, plus web analytics tools to track and report performance.
• Strong cross-functional collaboration skills, with experience partnering across marketing and business teams to align content with broader goals.
• Excellent communication skills, with the ability to translate performance data into a clear story for stakeholders.
• Bachelor's degree in Marketing, Communications, Film, or a related field, or equivalent experience.

Benefits

• Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• ‍♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• ️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we're paid weekly too!)
• Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
• ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
• ‍ Flex Schedule: This role is remote-first, with a hybrid requirement for team members located within a 50-mile radius of our Salt Lake City, Utah office. For locals, expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements.
• Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
• Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.