VIDEO CONTENT LEAD (Brand & Growth)

Portland, OR / Hybrid 3-4 days in-office

This is not your typical content role.

Evelyn & Bobbie is revolutionizing an industry. We are a fierce team of individuals committed to creating more comfortable, more supportive intimate apparel for women. We question limitations, simplify problems, and use science for solutions. We believe in doing things better every day. Now eleven years old, Evelyn & Bobbie is experiencing rapid growth, and we are expanding our team of career-minded professionals who strive to impact society in meaningful ways through our products and our message.

We’re looking for a high-output video creator and strategist who will help build Evelyn & Bobbie into a modern, video-first brand—one that customers feel, trust, and share. As our Content Lead, youwill be the type of person to see the brand everywhere—constantly thinking, we need to capture this—without waiting for a brief to get started. You’ll own how our story shows up across channels, translating product truth and founder vision into content that connects, converts, and scales.

What Success Looks Like

• A steady stream of content that feels real, emotional, and high-impact
• Founder and product storytelling that drives engagement and conversion
• Content that performs across organic, paid, and retail channels
• A growing, well-organized library of reusable content
• A brand presence that feels alive, human, and everywhere

Responsibilities

Lead a Video-First Content Engine

• Own video strategy across organic, paid, site, and wholesale channels
• Build a repeatable system for ideation, creation, testing, and iteration
• Turn one shoot into 10–20 pieces of high-performing content

Create Founder- and Product-Led Content

• Proactively drive content creation without waiting for direction
• Capture founder storytelling, product education, and customer transformation
• Translate complex product benefits into clear, emotional narratives
• Support retail storytelling and training content (e.g., Dillard’s, REI)

Produce & Edit High-Impact Video

• Shoot, edit, and publish content with speed, taste, and precision
• Combine A-roll, B-roll, product, and lifestyle footage into cohesive stories
• Create multiple variations optimized for platform and performance

Capture What Others Miss

• Be on-site for shoots, fit sessions, and key brand moments
• Identify and capture unscripted, high-value storytelling opportunities
• Turn real, behind-the-scenes moments into compelling content

Obsess Over Performance

• Analyze what works across hooks, formats, and platforms
• Rapidly iterate based on performance and insights
• Stay current on best practices in video and social storytelling

Build Content Infrastructure

• Create systems to store, tag, and retrieve content efficiently
• Build a scalable content library that compounds over time
• Enable high output without sacrificing quality

Qualifications

• 3–6+ years creating video content across brand, social, or independent platforms; experience in DTC, apparel, or storytelling-driven brands is a plus
• Strong portfolio demonstrating emotional storytelling and high-performing content
• Ability to independently shoot, edit, and publish video content
• Deep understanding of content formats, pacing, audience behavior, and performance-driven storytelling
• Exceptional creative instincts with a high-taste, hands-on approach to content creation
• Self-starter mentality with the initiative and energy to build from the ground up

Benefits

• Competitive salary
• Responsible Time Off (“RTO”)
• 10 paid holidays, annually
• Generous PPO medical, vision, and dental insurance
• Up to 3% match on retirement contributions
• Discounts on company products
• An opportunity to make your mark and develop a legacy

If you’ve made it this far, you probably understand the kind of person we’re looking for.

Alongside your portfolio and resume, exceptional candidates are encouraged to send a short (up to ~30 second) video introduction to hr@evelynandbobbie.com. This doesn’t need to be formal—but we’d love to get a sense for your creative instincts, storytelling style, and the kind of energy you naturally bring to content.