Vice President, Sports Marketing Strategy - Onboard Sports Advisory

Los Angeles, CA (On-site)

$193K/yr – $225K/yrDirector/Executive12+ years expFull time

Posted 3 days ago

Job Summary

Own and lead the Sports Marketing Strategy practice by advising C-suite clients on global sponsorship investments, guiding portfolio governance, and shaping enterprise strategy while building the practice, driving business development, and leading cross-functional transformation across sports and entertainment partnerships.

  • Own the strategic vision for the practice and oversee executive-level advisory work.
  • Drive portfolio governance, ROI, and data-driven decision making for complex sponsorships.

Job Description

Responsibilities

  • Executive Client Leadership & Strategic Advisory - Serve as the executive strategic advisor to C-suite clients across global sports, entertainment, and sponsorship portfolios. - Lead enterprise-level partnership strategies that align sponsorship investments with broader corporate growth, brand, commercial, and business objectives. - Advise executive leadership on investment decisions involving global rights holders, major sporting events, media partnerships, athlete/celebrity endorsements and emerging sponsorship opportunities. - Lead executive presentations, board-level recommendations, and strategic planning sessions that influence high-value investment decisions. - Provide counsel on complex partnership negotiations, governance structures, contract strategy, and long-term portfolio optimization. - Build enduring executive relationships with senior client stakeholders, rights holders, governing bodies, agencies, and strategic partners. Practice Leadership & Business Strategy - Define and execute the strategic vision, service offerings, and long-term growth strategy for OSA's Sports Marketing consulting practice. - Identify new market opportunities, industry trends, and innovative consulting capabilities that strengthen OSA's competitive position. - Establish methodologies, frameworks, and consulting standards that drive consistency, quality, and measurable client outcomes across the global sports and entertainment landscapes - Partner with agency leadership to establish annual business priorities, financial targets, and strategic initiatives for the practice. - Oversee practice performance, resource planning, utilization, and profitability while ensuring exceptional client delivery. Partnership Strategy & Portfolio Leadership - Direct strategic advisory across complex global sponsorship portfolios spanning multiple properties, markets, and stakeholder groups. - Lead evaluation and valuation of partnership opportunities across premier global sports properties, including the Olympic & Paralympic Games, FIFA World Cup, World Championships, professional leagues, and emerging platforms. - Oversee development of partnership architectures, activation frameworks, governance models, measurement systems, and long-term portfolio strategies. - Champion data-driven decision making through sponsorship valuation, ROI measurement, consumer insights, and performance analytics. - Guide clients through organizational transformation initiatives related to sponsorship governance, investment strategy, and operating models. Organizational & People Leadership - Lead, mentor, and develop a high-performing team of consulting professionals, fostering a culture of collaboration, innovation, accountability, and continuous learning. - Build organizational capability through talent acquisition, succession planning, coaching, and leadership development. - Provide executive oversight across multiple client engagements, ensuring strategic alignment, operational excellence, and consistent delivery of exceptional client experiences. - Foster cross-functional collaboration with Operations, Finance, Legal, Technology, HR, and Client Services to optimize organizational performance. - Champion a culture of inclusion, professional excellence, and entrepreneurial thinking across the organization. Business Development & Market Leadership - Drive revenue growth through executive-level business development, strategic partnerships, and expansion of existing client relationships. - Lead pursuit strategy for major consulting engagements, including executive presentations, RFPs, pitch development, commercial negotiations, and contract structuring. - Represent OSA as an industry thought leader through speaking engagements, media opportunities, executive forums, and published research. - Develop and maintain senior relationships across the global sports, entertainment, sponsorship, media, and marketing ecosystem. - Identify strategic partnership opportunities that expand OSA's capabilities, market presence, and long-term growth. Executive Operations & Enterprise Leadership - Partner with the President and agency leadership team to shape corporate strategy, operational priorities, and organizational growth initiatives. - Contribute to annual planning, financial forecasting, budgeting, and long-term business planning for the organization. - Establish governance processes, operational frameworks, and performance metrics that improve efficiency, scalability, and client outcomes. - Ensure effective risk management, resource allocation, and quality assurance across the Sports Marketing Strategy practice. - Champion innovation through adoption of emerging technologies, analytics, AI-enabled solutions, and evolving industry best practices.

Requirements

  • Bachelor's degree required; MBA or other advanced degree preferred.
  • 12–15+ years of progressive leadership experience in sports marketing, sponsorship strategy, management consulting, brand consulting, or agency leadership.
  • Demonstrated success leading large-scale global sponsorship strategies for Fortune 500 companies, international rights holders, or leading consulting organizations.
  • Extensive experience advising executive leadership teams and C-suite stakeholders on complex commercial partnerships and strategic investments.
  • Proven experience building, leading, and growing high-performing consulting teams and business units.
  • Strong commercial acumen with experience managing budgets, revenue targets, profitability, and business performance.
  • Deep understanding of global sports, media, sponsorship, entertainment, and consumer marketing ecosystems.
  • Exceptional executive presence with outstanding communication, negotiation, facilitation, and presentation skills.
  • Demonstrated ability to influence senior stakeholders and lead organizational change across complex global environments.
  • Experience in global football strongly preferred.

Preferred

  • Bachelor's degree required; MBA or other advanced degree preferred.
  • 12–15+ years of progressive leadership experience in sports marketing, sponsorship strategy, management consulting, brand consulting, or agency leadership.
  • Demonstrated success leading large-scale global sponsorship strategies for Fortune 500 companies, international rights holders, or leading consulting organizations.
  • Extensive experience advising executive leadership teams and C-suite stakeholders on complex commercial partnerships and strategic investments.
  • Proven experience building, leading, and growing high-performing consulting teams and business units.
  • Strong commercial acumen with experience managing budgets, revenue targets, profitability, and business performance.
  • Deep understanding of global sports, media, sponsorship, entertainment, and consumer marketing ecosystems.
  • Exceptional executive presence with outstanding communication, negotiation, facilitation, and presentation skills.
  • Demonstrated ability to influence senior stakeholders and lead organizational change across complex global environments.
  • Experience in global football strongly preferred.
On Board Experiential logo

On Board Experiential

On Board Experiential (OBE) is a global award-winning, experience-led agency that believes an experience is any way a brand engages people. From proprietary events and pop-up retail to interactive technology and cut-through content (+ everything in between) — we help the world's leading brands make an impact. More than "just another agency," we are a team that solves the unsolvable, across the globe — and we're always ready to play. Visit our website to learn more.

Founded in 1995
Los Angeles, California, USA
210 employees (70 in marketing)

Salaries

Posted range

$193K/yr – $225K/yr

Taken straight from the job posting.

See all On Board Experiential salaries

Marketing Team

Marketing Team Size
38 (18% of company)
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
7.8K
Traffic Source Mix
Search
27.4%
Direct
48.7%
Referral
6.5%
Social
15.9%
Paid
1.4%

Headcount Trend

Current headcount: ~211

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Vice President, Sports Marketing Strategy - Onboard Sports Advisory

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