Responsibilities

• Ensure the integrity and strategic alignment of tactical PD media recommendations.
• Provide marketplace intelligence to guide internal teams and clients on direct partnership opportunities.
• Lead cross-team connectivity and collaboration efforts, including all-hands meetings, peer groups, and knowledge-sharing initiatives.
• Establish and monitor PD marketplace goals, ensuring alignment with broader agency objectives.
• Maintain and evolve a centralized knowledge library, including planning guidance, pacing tools, optimization toolkits, case studies, and ongoing training resources.
• Drive standards adoption across teams by identifying and implementing innovative approaches from the broader Publicis network.
• Identify new media opportunities and strategic partnership deals (e.g., SPA’s, PHM product mashups, MAKRS).
• Support business growth efforts by developing new opportunities within existing client portfolios and contributing to new client acquisition initiatives.
• Serve as an industry leader with vision, anticipating and adapting to emerging media trends.
• Oversee program budgets, staffing, and resource allocation, ensuring operational efficiency.

Requirements

• 10+ years of experience in media strategy, planning and partner relationships.
• 5+ years of management experience, including team leadership and development.
• 2+ years recent HCP/pharma experience
• Expertise across all key media channels, including: Digital (Endemic/Lifestyle), Video, Audio (Terrestrial & Streaming), Print, Out-of-Home (OOH), Healthcare Professionals (HCP), Payer/Managed Markets

Benefits

• medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.