Responsibilities

• Develop and lead the overall vision, strategy, and operational direction for the marketing and communication practice. Including, leading the development and evolution of a standardized marketing strategy and campaign planning framework that can be adapted across industries and professions
• Align departmental priorities and services with firm-wide strategic goals and client needs
• Identify emerging trends in association marketing, member engagement, digital communications, and nonprofit branding
• Lead &/or contribute to evaluating and adopting marketing technology tools that support planning, automation, measurement, and performance tracking
• Evaluate current platforms and practices to establish strategies to ensure campaigns are measurable, data-informed, and optimized over time
• Document and share best practices, frameworks, and learnings to build a repeatable, scalable approach to marketing excellence

Requirements

• Bachelor’s degree in marketing or MBA preferred
• 15+ years of experience in marketing strategy, brand planning, or integrated campaign development in a professional services field, ideally within an agency or client-facing consulting environment
• 10+ years of senior-level marketing leadership experience
• Proven track record of developing and executing successful growth and brand strategies
• Excellent leadership, communication, and relationship-building skills with executive-level stakeholders.
• Proven experience creating, leading, and scaling marketing planning frameworks that improve consistency and results across teams or clients
• Strong background in integrated marketing (digital, content, email, paid media, social)
• Experience advising on or working with marketing technology platforms (e.g., HubSpot, Salesforce, Marketo, Google Analytics, or similar)
• Exceptional facilitation, presentation, and client advisory skills, you’re comfortable leading senior-level discussions and workshops
• A strong balance of strategic vision and practical execution, you can think conceptually while guiding real-world planning decisions and execution