Responsibilities

• Co-lead with the Head of Forecasting the interpretation and industry communication of BIA’s forecasting insights.
• Analyze and interpret forecast data to identify trends, inflection points, and growth opportunities
• Contribute to the ongoing development and refinement of BIA’s forecasts through market analysis, variance analysis, and feedback on emerging trends to help inform the forecast
• Develop narratives and insights explaining shifts in advertising demand, media allocation, and vertical growth
• Oversee and participate in the production of forecast decks, trend reports, vertical reports, and sponsored research
• Lead and contribute to public-facing content, including blogs, webinars, executive communications, and LinkedIn
• Align editorial planning with forecast releases and revenue priorities, and implement AI-supported workflows
• Product & Market Positioning
• Ensure BIA’s research, advisory, and valuation services are clearly positioned in the marketplace.
• Define positioning for BIA ADVantage, MAPro / MAPro Breeze, Market & Vertical Reports, consulting, and valuation services

Requirements

• We are looking for someone who can interpret complex data and clearly communicate its implications for the market.
• 8–12+ years of experience in roles combining analysis, research, and communications, ideally within media, advertising, consulting, or a data-driven organization
• Background in media, advertising, or digital platforms
• Demonstrated ability to translate complex data or forecasts into clear, actionable insights
• Strong writing and storytelling skills, with experience developing reports, presentations, and executive briefings
• Experience analyzing data, identifying trends, and developing market narratives or industry insights
• Experience working cross-functionally with analysts, sales teams, and senior leadership
• Ability to connect insights to product strategy, client needs, and revenue opportunities
• Familiarity with AI tools for research, analysis, or content development