Responsibilities

• Lead earned-media strategy for major healthcare accounts, translating business, brand and communications objectives into distinctive, newsworthy programs.
• Provide strategic earned media counsel to clients and agency teams, providing clear recommendations on narrative, timing, spokesperson strategy, channel selection and reputational considerations.
• Develop compelling story platforms, media angles, messaging and pitch strategies grounded in audience insight, the news cycle and the competitive landscape.
• Build and maintain strong relationships with health, business, consumer, trade and other influential media, matching stories and spokespeople to the outlets that can create the greatest impact.
• Oversee proactive and reactive media engagement, including announcements, thought leadership, executive visibility, issues management and rapid-response opportunities.
• Prepare executives and subject-matter experts for interviews through message development, briefing materials, media training and real-time counsel.
• Identify organic growth and new business opportunities, contributing media strategy, insights and storytelling to pitches and proposals.

Requirements

• 8-10 years of relevant public relations and media relations, including healthcare communications experience and 5+ years supervisory experience
• A demonstrated record of securing high-impact earned media and leading successful programs across corporate, brand, disease-awareness, executive visibility or issues-oriented communications.
• Deep understanding of the regulated healthcare marketplace and the implications for media strategy, scientific storytelling and external communications.
• Strong relationships with journalists and editors across healthcare, business, consumer and trade media, along with the judgment to identify the right outlet and reporter for each story.
• Exceptional news judgment and the ability to simplify complex scientific, clinical and business information without losing accuracy or credibility.
• Experience counseling senior executives and preparing spokespeople for media interviews, high-visibility moments and challenging questions.
• Digital fluency and a strong understanding of today’s fragmented media ecosystem, including how earned media works alongside social, influencer, paid and owned channels.
• Excellent written and verbal communication skills
• Strong project management, counseling, programming people management and business development skills