Responsibilities

• Audience Intelligence: Synthesize data into personas and actionable insights across markets from data sourcing to senior-level presentation.
• Strategy & Campaign Architecture: Develop connections and communications strategies for campaigns; advise on social/content landscape, trends, platform shifts, and best practices.
• Project Ownership: Own projects end-to-end, manage timelines and resources, and keep stakeholders informed while keeping audience thinking central.
• Governance, Frameworks & Education: Create audience playbooks, governance policies for social, and drive adoption of Agentic AI in marketing workflows; lead global enablement.
• Communication & Presentation: Translate complex data into compelling narratives for senior leaders and clients, building polished presentations and driving thought leadership.

Requirements

• 10-12+ years of digital marketing with emphasis on audience strategy, social media, and/or content development for major brands or clients.
• Minimum 5 years of managing direct reports.
• Proven expertise building insight-driven strategies across global markets with the ability to translate insights into creative ideas.
• Exceptional written and verbal communication; ability to deliver executive-level presentations with confidence.
• Proven end-to-end project ownership in a fast-moving, matrixed environment.
• Strong understanding of media planning, distribution and content syndication.
• Experience leading creative thinking in digital space: content, media, social, activation.
• Ability to develop strong relationships with internal and external partners.
• Up-to-date point of view on digital media, social channels and content platforms and emerging partners/practices.
• Willingness to travel.
• Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL•E, Midjourney) is a plus.

Preferred

• Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney).
• Well versed in new technology and content solutions with strong ties to entertainment and pop culture.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.