Field Marketing Manager
Think Cyber
London, UK (Remote)
£40K/yr - £50K/yrIn-houseFull-timeMid level
3 days ago
Vice President, Field Marketing Manager
London, UK (Hybrid)
Salary Not AvailableSenior Level7+ years exp
Posted 3 months ago
Job Summary
Own regional field and digital marketing for EMEA/APAC, tying multi-channel campaigns to pipeline with clear attribution and regional prioritization.
- Own regional field programs including executive engagement, ABM and events linked to regional demand generation.
- Manage paid search and paid social in lockstep with field activity, aligned to revenue targets and regional plans.
- Coordinate with Sales and AM to translate territory priorities into coordinated campaigns and reporting.
Job Description
- Own the design and execution of field marketing programmes across EMEA and APAC, including executive engagement, industry conferences, account-based marketing and digital campaigns.
- Drive regional paid digital channels, including paid search and paid social, ensuring campaigns are co-ordinated with field activity and aligned to regional demand generation objectives.
- Partner closely with regional Sales teams and the Business Development function to support integrated planning across digital and field channels.
- Maintain consistent messaging, targeting and campaign sequencing across regional touchpoints, with a clear focus on EMEA and APAC market priorities.
- Define and maintain attribution frameworks that connect field activity and digital spend to pipeline creation and progression.
- Provide regular reporting on regional marketing contribution to revenue, including campaign performance, pipeline impact and budget effectiveness.
- Work with Sales and Account Management across EMEA and APAC to align marketing focus with account-level priorities, territory plans and commercial targets.
- Support regional event activity in co-ordination with EquiLend's Events function, including on-the-day assistance at key EMEA and APAC events where needed.
- Develop account-based marketing plans for high-value prospects and existing client accounts across the region, in close co-ordination with Sales.
- Oversee regional content localisation to ensure field and digital assets reflect regional market context, regulatory considerations and client priorities.
- 7+ years' experience in B2B marketing within enterprise software, financial technology or equivalent commercial experience
- Proven track record owning field marketing programmes, including executive engagement, account-based programmes and multi-channel campaigns in a complex, relationship-driven sales environment.
- Hands-on experience managing paid digital channels, including paid search and paid social, with the ability to co-ordinate campaigns alongside broader sales and demand generation activity.
- Strong working knowledge of marketing attribution, pipeline reporting and marketing contribution frameworks.
- Experience working with regional Sales and Account Management teams to translate commercial priorities into targeted field and digital programmes.
- Solid experience managing regional marketing budgets, with a clear focus on spend effectiveness and commercial impact.
- Familiarity with CRM and marketing automation platforms to support campaign execution, lead tracking and pipeline reporting.
- Clear communication and stakeholder management skills, with the confidence to work across regional Sales teams and global marketing leadership.
- Comfortable balancing strategic programme design with direct personal execution in a lean team environment.
- Be recognised for your contribution through a discretionary annual cash bonus, linked to individual and company performance.
- Work flexibly with up to 100 remote working days per calendar year.
- Take time to recharge with generous annual leave, plus public holidays.
- Access group life assurance and income protection, supporting you and your dependents.
- Private health and dental insurance, available from your first day (optional).
- Save for the future through a company pension contribution of 7.5%, when you contribute a minimum of 1.5%.
EquiLend
EquiLend is a global financial technology firm offering Trading, Post-Trade, Data & Analytics, RegTech and Platform Solutions for the securities finance industry. With offices in North America, EMEA and Asia-Pacific, EquiLend operates across various jurisdictions worldwide, adhering to the highest regulatory standards. The company is committed to excellence and innovation and is consistently recognized for its contributions to the industry. EquiLend is Great Place to Work CertifiedTM in the U.S., UK, Ireland and India and has been honored as the Best Post-Trade Service Provider Globally, Best Market Data Provider Globally and for its outstanding Diversity & Inclusion initiatives in the Securities Finance Times Industry Excellence Awards 2023.
Salaries
Field Marketing median pay in the United Kingdom
Most pay falls between £41K and £104K. Based on 27 salaries.
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