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$75K/yr - $95K/yrAgencyFull-timeSenior level6+ years exp.
1 day ago
Vice President, External Communications & Brand Strategy
Gardena, CA (Unknown)
$190K/yr – $240K/yrSenior Level15+ years expFull time
Posted 2 months ago
Job Summary
Own activation and consistency of a differentiated brand narrative across channels, then translate strategy into integrated campaigns that raise awareness and trust.
- Strategic Brand Activation: Own the brand narrative, ensuring mission alignment and cross-channel consistency.
- Campaign Execution & Measurement: Lead multichannel campaigns with clear KPIs and performance reporting to drive awareness and engagement.
- Leadership Narrative & Alignment: Shape thought leadership and external positioning that reinforces brand differentiation and organizational priorities.
Job Description
Responsibilities
- Leads the activation of a clear, differentiated brand narrative for Easterseals Southern California that reflects mission, impact, and strategic priorities.
- Ensures consistent brand expression, messaging, and voice across digital, earned media, advertising, and campaign channels.
- Operationalizes brand positioning so it is understood, applied, and executed consistently by internal teams and partners.
- Manages the execution of brand, awareness, and visibility campaigns through launch, optimization, and performance reporting.
- Partners with the Chief Marketing Communications Officer on the creative development of multichannel advertising and brand campaigns, ensuring alignment between creative direction and execution.
- Translates organizational priorities into integrated, multichannel campaigns that drive awareness, engagement, and brand recognition.
- Oversees campaign timelines, messaging, channel strategy, and performance management.
- Defines priority thought leadership platforms and themes aligned to organizational strategy.
- Determines which leaders are positioned externally and in what contexts.
- Aligns thought leadership to brand narrative and campaign priorities.
Easterseals Southern California
3.4 Glassdoor
Easterseals makes a lasting difference each day by providing essential disability and community services to children, adults, and their families.
Founded in 1938
Irvine, California, USA
1.6K employees
51% recommend to a friend
54% CEO approval
Salaries
Posted range
$190K/yr – $240K/yr
Taken straight from the job posting.
Marketing Team
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$1.8M
Last Raise
$1.8M
Grant, 8 years ago
Funding History
- Jun 2018Grant • $1.8M
Traffic Signals
Monthly Visitors
110K
Monthly Google Ads Budget
$417.3K
Traffic Source Mix
Search
51.4%
Direct
41.7%
Referral
5.5%
Social
0.9%
Paid
0.5%
Headcount Trend
Current headcount: ~1.6K
Recent News
Links
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Vice President, External Communications & Brand Strategy
Easterseals Southern California · Gardena, CA · Unknown
