Vice President, External Communications & Brand Strategy at Easterseals Southern California | Gardena, CA | $190K/yr – $240K/yr

Easterseals Southern California

Vice President, External Communications & Brand Strategy

Gardena, CA (Unknown)

$190K/yr – $240K/yrSenior Level15+ years expFull time

Posted 3 weeks ago

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Job Summary

Own activation and consistency of a differentiated brand narrative across channels, then translate strategy into integrated campaigns that raise awareness and trust.

Strategic Brand Activation: Own the brand narrative, ensuring mission alignment and cross-channel consistency.
Campaign Execution & Measurement: Lead multichannel campaigns with clear KPIs and performance reporting to drive awareness and engagement.
Leadership Narrative & Alignment: Shape thought leadership and external positioning that reinforces brand differentiation and organizational priorities.

Job Description

Responsibilities

Leads the activation of a clear, differentiated brand narrative for Easterseals Southern California that reflects mission, impact, and strategic priorities.
Ensures consistent brand expression, messaging, and voice across digital, earned media, advertising, and campaign channels.
Operationalizes brand positioning so it is understood, applied, and executed consistently by internal teams and partners.
Manages the execution of brand, awareness, and visibility campaigns through launch, optimization, and performance reporting.
Partners with the Chief Marketing Communications Officer on the creative development of multichannel advertising and brand campaigns, ensuring alignment between creative direction and execution.
Translates organizational priorities into integrated, multichannel campaigns that drive awareness, engagement, and brand recognition.
Oversees campaign timelines, messaging, channel strategy, and performance management.
Defines priority thought leadership platforms and themes aligned to organizational strategy.
Determines which leaders are positioned externally and in what contexts.
Aligns thought leadership to brand narrative and campaign priorities.