Responsibilities

• Support Consumer Brands accounts by leading media strategy development, pitching media and securing coverage for our clients
• Lead the development of modern social-first communications strategies that incorporate AI search, LLM visibility and emerging discovery behaviors alongside earned, social and influencer approaches
• Bring a relentless focus on culture, identifying emerging conversations, platform behaviors, influencers and consumer shifts that can create opportunities for brands to earn attention and get people talking
• Champion social-first earned thinking, developing stories and ideas designed to travel across media, social platforms, influencer and communities
• Elevate creativity from strategy through activation, pushing beyond traditional media relations to develop ideas that break through and drive conversation
• Develop talent and inspire teams to think bigger, challenge convention, test new approaches and continually raise the bar for modern earned media
• Build and deepen relationships across today’s media ecosystem — from journalists and editors to creators, newsletters, podcasts and emerging voices — while helping junior team members develop the relationships and instincts that drive earned influence.
• Stay on top of news, culture and emerging conversations to identify opportunities, inform client counsel and help brands show up with relevance and agility.
• Help shape and share modern earned media best practices, tools and emerging approaches that keep teams ahead of how influence and discovery are evolving.

Requirements

• BA/BS Degree in Public Relations, Communications or a related discipline
• 8-10+ years of experience in earned media and communications within a consumer-focused agency environment, with a proven track record of creating stories and strategies that earn attention and get brands talked about
• Deep understanding of the evolving media and influencer landscape, spanning journalists and editors, influencers, newsletters, podcasts, social platforms and emerging voices
• Equal parts strategist, culture junkie, and storyteller with a pulse on what’s happening in culture; shares a passion for bringing forward-looking ideas that get people to talk, share and search
• Strong understanding of social-first earned, including how stories move across media, influencers, platforms and communities – and how ideas can be designed to travel across the PESO ecosystem.
• Strong relationships with editors and emerging platform voices
• Understanding of AI-powered search, LLMs and evolving discovery behaviors, and how earned media can influence brand visibility and relevance
• Strong understanding of modern earned measurement, with the ability to connect media and social performance to conversation, influence, discovery and business impact — moving beyond traditional reach and impressions to demonstrate what earned is actually driving
• Excellent writing skills are essential to this position, as well as great attention to detail, organization, time management, multi-tasking and proactivity
• Strong verbal communication skills, poise and professionalism

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.