Responsibilities

• Develop and lead the overall communication strategy in alignment with organizational goals.
• Serve as a brand steward—ensuring consistency across all platforms, messages, and materials.
• Lead crisis communication and media strategy, including public relations management.
• Oversee digital marketing, advertising, patient engagement campaigns, and content strategy.
• Collaborate with clinical and operational teams to support service line growth, patient acquisition, and referral marketing.
• Monitor market trends, patient demographics, and competitive landscape to inform strategy.
• Direct internal communication strategies that engage and inform staff across all departments and locations.
• Craft executive communications, thought leadership white papers, and press releases.
• Collaborate with various teams to enhance website performance, usability and search engine optimization to maximize viewer reach.
• Serve as the primary contact for media relations, speaking engagements, and community outreach.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (master’s preferred).
• Minimum 8–10 years of progressive leadership experience in communications or marketing.
• Healthcare industry experience required (hospital, health system, home health, or related).
• Strong background in brand strategy, digital marketing, public/media relations, and content creation.
• Exceptional leadership, project management, and analytical skills.
• Experience with CRM systems, SEO/SEM, marketing automation, and data-driven marketing practices.

Nice to Have

Benefits

• We offer an excellent benefit plan to include 401K with match, CEU reimbursement, vacation, sick, holidays, medical, dental, and supplemental insurance Plans.