Vice President, Brand Leader, Hilton Grand Vacations

McLean, VA (Hybrid)

$210K/yr – $320K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

Job Summary

Own the long term brand vision for HGV in partnership with Hilton Grand Vacations leadership while shaping strategic priorities and ensuring authentic member and guest experiences.

  • Define strategic priorities and roadmaps aligned with enterprise objectives
  • Stay close to properties to capture insights that strengthen brand differentiation

Job Description

Responsibilities

  • Serve as Hilton's executive brand steward for HGV, protecting the long-term health, positioning, and integrity of the portfolio.
  • Define and evolve the long-term strategic vision for HGV in partnership with Hilton Grand Vacations leadership.
  • Build trusted relationships across Hilton Grand Vacations, serving as Hilton's primary strategic partner on matters impacting brand strategy, customer experience, and portfolio evolution.
  • Develop annual strategic priorities and brand roadmaps that align Hilton's enterprise objectives with the continued success of the brands.
  • Provide strategic guidance on initiatives including customer experience, resort positioning, marketing strategy, membership evolution, and portfolio growth.
  • Evaluate brand health, customer insights, member feedback, competitive trends, and marketplace dynamics to identify opportunities that strengthen the HGV portfolio.
  • Visit HGV properties regularly to understand the evolving member and guest experience and identify opportunities to strengthen brand differentiation.

Requirements

  • Ten (10) years of experience in hospitality or related industries
  • Three (3) plus years of working directly with owners (either from a corporate or hotel role
  • Four (4) years of management experience
  • Willing to travel up to 40-50%

Preferred

  • BA/BS/Bachelor's Degree (MS/MA/MBA Preferred) or equivalent on the job experience
  • Experience operating in a fast paced, matrixed organization, leading and collaborating with multiple cross functional teams and key internal and external partners.
  • Experience with data analysis, project execution, and strategic development, including interpreting insights across multiple data points, developing recommendations, and telling a clear story to drive outcomes.

Benefits

  • Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
  • Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future – Our retirement plans make it easier to save for what's next
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Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919
McLean, VA, US
142K employees (2,597 in marketing)

Salaries

Posted range

$210K/yr – $320K/yr

Taken straight from the job posting.

See all Hilton salaries

Funding

Total Funding
$10.5B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Jul 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

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50.7M
Monthly Google Ads Budget
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Traffic Source Mix
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39.9%
Direct
46.3%
Referral
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Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~149.1K

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