Responsibilities

• Strategic Marketing and Brand Leadership
• Leads the development and execution of an integrated university-wide marketing and communications strategy
• Protects and strengthens the UT Martin brand across all platforms and audiences
• Ensures consistent visual identity, messaging, and brand standards throughout the institution
• Partners closely with the Chancellor, Enrollment Management, Advancement, Athletics, and academic leadership to develop integrated strategies that strengthen student recruitment, enrollment, retention, alumni engagement, fundraising, and institutional reputation
• Monitors market trends, higher education communications practices, and competitive positioning
• Communications and Media Relations
• Serves as the university's chief spokesperson or designates appropriate spokespersons
• Oversees media relations, press releases, news coverage, and public information activities
• Develops proactive communications strategies that enhance the university's visibility and reputation

Requirements

• A master's degree in communications, marketing, public relations, journalism, business, or a related field and eight or more years of progressively responsible experience in marketing, communications, broadcast media, print journalism, public relations, media relations, or brand management, including significant leadership responsibility.
• Understanding of, appreciation for, and commitment to the Be One UT values.
• Uncompromised integrity and ethics.
• Strong organizational skills and high attention to detail with the proven ability to manage multiple, competing priorities.
• Excellent interpersonal skills and ability to thrive in a collaborative, team-oriented environment.
• Exceptional judgment and discretion in the management of confidential, protected, and sensitive information.
• Strong analytical and problem-solving skills, including the ability to use data to improve communications and marketing effectiveness.
• Demonstrated success leading comprehensive, integrated marketing and communications strategies.
• Experience supervising professional staff and managing budgets.
• Excellent written, verbal, and interpersonal communication skills with exceptional knowledge of Associated Press Style.

Preferred

• Doctorate degree in a related field.
• Experience in higher education marketing and communications.
• Knowledge of enrollment marketing, digital strategy, and brand management.
• Experience working with executive leadership, governing boards, and external stakeholders.
• Knowledge of event planning and of fundraising communications support.
• Knowledge of Tennessee public records laws and related university guidelines.
• Knowledge of Division I NCAA intercollegiate athletics.

Benefits

• the university offers a comprehensive benefits package , including excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, and more.