Responsibilities

• The Senior Copywriter creates clear, compelling, on-brand content for Walmart Marketplace campaigns, digital experiences, and creative initiatives.
• Partnering with design, marketing, product, and business teams, this role turns complex objectives into concise, benefit-led messaging.
• The Senior Copywriter also shapes content strategy, maintains voice and quality standards, improves workflows, and builds trusted stakeholder relationships to deliver high-impact work efficiently.
• About the team: ECM Creative Studio helps drive Walmart Marketplace growth through high-quality creative across seller acquisition, product marketing, campaigns, events, and brand storytelling.
• We centralize creative strategy, standards, and delivery to increase speed, scale capacity, and protect brand consistency across seller touchpoints.
• The team partners across the business to create clear, engaging experiences that help sellers understand, adopt, and grow with Walmart Marketplace.
• Write clear, engaging copy for campaigns, ads, landing pages, emails, collateral, and other seller-facing experiences.
• Translate business objectives, audience needs, and product benefits into effective messaging.
• Partner with design, marketing, product, and business teams—and external vendors—from brief through delivery.
• Maintain and evolve copy and creative assets in line with Walmart content, voice, and style standards.

Requirements

• Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting.

Preferred

• Copywriting for online brand initiatives
• Copywriting in an online creative or related digital field
• Copywriting in a retail environment
• Developing copy concepts in a retail or marketing environment
• Working for or with creative agencies

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.