Responsibilities

• Brand Strategy Insights: Partner with the Brand team to translate qualitative and quantitative market signals into focused strategies for positioning, messaging, segmentation, and demand estimation that drive performance.
• Marketing Mix Performance: Guide performance analytics for personal and non-personal promotion, ensuring materials and tactics are shaped by evidence and optimized for impact.
• Foresight and Lifecycle Analytics: Build a forward-looking insight and analytics plan that anticipates market shifts and brand lifecycle needs, enabling agile adjustments and sustained growth.
• Competitive Intelligence: Lead continuous competitive assessment and synthesize external analyses into implications that inform brand strategy and forecast assumptions.
• Forecast Leadership: Align and pressure-test the product forecast and key drivers, collaborating closely with Forecasting and Analytics to ensure a single, trusted view of performance.
• Cross-Functional Alignment: Collaborate with Sales Operations, Finance, Market Access, and Global partners to ensure insights translate into coherent commercial strategies and field execution.
• Executive Influence: Present compelling narratives to senior leadership that clarify choices, quantify trade-offs, and guide decisive action.
• Resource Planning: Co-design the insight and research plan with senior insight leadership to focus budgets and talent where they create the most value.
• Conduct Market research, analysis and insights.

Requirements

• Bachelor's degree (scientific or commercial related field) is required
• Experience in conducting qualitative and quantitative market research across different stakeholder groups (e.g. HCPs, patients and payers)
• 5+ years experience in the pharmaceutical industry
• Proven ability to conduct analytics using secondary data sources key to the pharmaceutical industry (IQVIA, Prognos, Decision Resources, patient level data) and performance tracking
• Good business acumen, strategic thinking and understanding of sales and marketing business practices
• Ability to influence laterally and vertically
• High emotional intelligence
• Ability to lead projects
• Ability to manage multiple tasks/assignments to demanding deadlines with minimal supervision
• Strong interpersonal and collaboration skills as well as teamwork abilities

Preferred

• High degree of creativity and innovation in developing new approaches, processes and methodologies
• Experience conducting pre-product launch market research (e.g., positioning, segmentation)
• In depth knowledge of respiratory market dynamics