Responsibilities

• Develop, own, and present the annual marketing plan and strategy to senior leadership, inclusive of goals, budget, channel mix, and performance benchmarks aligned to the organizational strategic plan
• Manage brand strategy for UWGC, ensuring consistent voice, identity, and positioning across all internal and external touchpoints
• Set measurable marketing goals tied to organizational priorities and report on progress to executive leadership
• Proactively identify opportunities to advance brand awareness, community engagement, and donor and partner relationships
• Plan and execute integrated omnichannel marketing campaign across digital and traditional channels including paid search, social media, email, and web
• Manage and continuously optimize the UWGC website through content updates, SEO strategy, and user experience improvements using Google Analytics (GA4)
• Lead paid digital advertising including Google Ads and social media campaigns; manage spend and report on ROI
• Develop and distribute email marketing to external audiences via CRM; troubleshoot HTML issues as needed
• Conduct ongoing keyword research, landing page optimization, and lead generation strategy tied to trackable conversions
• Leads development and execution of integrated content strategies across digital and traditional channels, ensuring consistent brand voice, positioning, and audience-specific messaging
• Produces and edits compelling content across email, web, social, and executive communications in partnership with cross-functional teams
• Manages omnichannel content calendar, applying performance data and audience insights to continuously optimize messaging and campaign effectiveness
• Manage contractors, and/or agency partners with accountability for deliverables, timelines, and quality of work
• Oversee vendor and media partner relationships, including contract oversight and performance management
• Own the full marketing budget including forecasting, spend tracking, and ROI reporting to leadership
• Manage marketing project timelines and requests through Airtable; maintain an organizational metrics dashboard
• Review, analyze, and present omnichannel marketing campaign results, user behavior, and performance data with actionable recommendations
• Collaborate across departments to develop content, communications, and creative assets aligned with organizational priorities
• Stay current on emerging marketing trends, technologies, and best practices; apply learning to advance organizational strategy

Requirements

• Bachelor's degree in marketing, Communications, Business, or a related field; advanced degree a plus
• 5 or more years of progressive marketing experience, with demonstrated strategic ownership
• Proven track record of developing and presenting annual marketing plans and brand strategies to senior or executive audiences
• Experience managing direct reports, contractors, or agency partners with accountability for performance outcomes
• Experience owning a departmental marketing budget, including spend forecasting and ROI reporting to leadership
• Demonstrated success leading integrated, omnichannel marketing campaign from strategy through measurement with full ownership
• Experience serving as an organizational spokesperson or managing select external media relationships
• Proficiency across digital marketing disciplines: SEO, SEM, PPC, email marketing, social media, and web content management
• Experience with Google products (Analytics/GA4, Ads, Workspace) and CRM platforms
• Strong copywriting, editing, and communication skills across formats and audiences
• Experience with project management tools such as Airtable; comfort managing multiple priorities simultaneously
• Basic HTML knowledge; ability to troubleshoot email and web rendering issues
• Ability to engage credibly with executive stakeholders, media contacts, community partners, and funders