Responsibilities

• Co-design the annual marketing plan, inclusive of goals, channel mix, and performance benchmarks aligned to the organizational strategic plan
• Manage brand strategy for UWGC, ensuring consistent voice, identity, and positioning across all internal and external touchpoints
• Set measurable marketing goals tied to organizational priorities and report on progress to executive leadership
• Proactively identify opportunities to advance brand awareness, community engagement, and donor and partner relationships
• Plan and execute integrated omnichannel marketing campaign across digital and traditional channels including paid search, social media, email, and web
• Manage and continuously optimize the UWGC website through content updates, SEO strategy, and user experience improvements using Google Analytics (GA4)
• Lead paid digital advertising including Google Ads and social media campaigns; manage spend and report on ROI
• Develop and distribute email marketing to external audiences via UWGC's CRM; troubleshoot HTML issues as needed
• Conduct ongoing keyword research, landing page optimization, and lead generation strategy tied to trackable conversions
• Lead development and execution of integrated content strategies across digital and traditional channels, ensuring consistent brand voice, positioning, and audience-specific messaging

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree a plus
• 5 or more years of progressive marketing experience, with demonstrated strategic ownership
• Proven track record of developing and presenting annual marketing plans and brand strategies to senior or executive audiences
• Experience managing direct reports, contractors, or agency partners with accountability for performance outcomes
• Experience owning a departmental marketing budget, including spend forecasting and ROI reporting to leadership
• Demonstrated success leading integrated, omnichannel marketing campaign from strategy through measurement with full ownership
• Experience serving as an organizational spokesperson or managing select external media relationships
• Proficiency across digital marketing disciplines: SEO, SEM, PPC, email marketing, social media, and web content management
• Experience with Google products (Analytics/GA4, Ads, Workspace) and CRM platforms
• Strong copywriting, editing, and communication skills across formats and audiences

Benefits

• Comprehensive benefits include Health, Dental, Vision, a 401(k) defined contribution plan, 14 Paid Holidays, and Paid Time Off (200 hours granted annually).