UK Head of Marketing - Denza Brand at BYD | UK

BYD

UK Head of Marketing - Denza Brand

UK (Unknown)

Salary Not AvailableSenior Level8+ years exp

Posted 9 months ago

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Job Summary

Own regional marketing strategy and budget ROI for automotive/EV in Europe, with a strong emphasis on brand awareness and partner PR/event execution.

Strategic ownership: shape regional plans and ensure alignment with global guidelines.
Channel & influence: drive brand promotion through PR, events, digital campaigns, and dealer marketing support.
Compliance & localization: ensure materials and websites meet policy and regulatory needs across the region.

Job Description

Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
Brand Promotion and Awareness: Collabor collaboratively with the European PR and Event team, for all marketing activities execution in the region such as National Events, advertising, and digital campaigns to enhance brand awareness and influence.
Public Relations: Maintain a good relationship with press, media, agencies, social influencer in relation with the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly.
Dealer Marketing Management: Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance.
Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities. Conduct event analysis to understand effectiveness of action and feed this information into the marketing plan process.
Budget Management: Take responsibility for steering the marketing budget, ensure the rational use of the marketing funds and optimize the ROI.
Brand Ambassador: Be the brand Ambassador of the region within industry and key media.
Localisation and Compliance Management: Take responsibility for ensuring dealer websites, signage and any marketing materials are localized, up to date, and in compliance with BYD CI policy.
Additional Responsibilities: Take on additional tasks and responsibilities as assigned by the Country Manager and senior management to support the company’s growth objectives.

BYD

Established in 1995, BYD is a top high-tech enterprise in China specializing in IT, automobile, and new energy.BYD is the largest supplier of rechargeable batteries in the globe, and has the largest market share for Nickel-cadmium batteries, handset Li-ion batteries, cell-phone chargers and keypads worldwide. It also has the second largest market share for cell-phone shells in the globe. BYD Auto becomes the most innovative independent national auto brand and leads the field of electric vehicles with unique technologies. In the field of new energy, BYD has developed green products such as solar farm, battery energy storage station, electric vehicle, and LED, etc. It will continue to lead the new energy revolution in the world!

Founded in 1995

CHN

22K employees (605 in marketing)

www.bydglobal.com