Responsibilities

• Own and evolve Knowt’s UGC and creator strategy for the exam verticals you manage.
• Proactively identify, recruit, and secure culturally relevant creators aligned with the exam audiences you are responsible for.
• Own the full creator partnership lifecycle: sourcing, outreach, negotiation, contracting, onboarding, briefing, feedback, approvals, renewals, and retention.
• Write clear, inspiring briefs that translate Knowt’s goals into content creators are excited to make.
• Lead content execution & ensure briefs are followed and driving results while ensuring content feels native to each platform.
• Turn platform trends, audience behavior, and performance insights into new creator concepts and viral content opportunities.
• Constantly test hooks, formats, storytelling angles, and creator styles to find repeatable winning formulas.
• Track and report on creator performance with clear recommendations for what to scale, improve, or stop.
• Measure success beyond vanity metrics, including engagement quality, sentiment, brand consideration, trial intent, and community growth.

Requirements

• Painfully online and highly tuned into social trends, platform behavior, and what makes content spread.
• Strong understanding of how to create viral content in the edtech, student, or exam-prep space.
• Equal parts creative strategist and operator — able to think big and execute fast.
• Excellent at managing relationships and giving feedback that improves creative without killing authenticity!
• Obsessed with testing, learning, and finding scalable growth opportunities through content.