Responsibilities

• Develop and execute a UGC strategy aligned with our brand and marketing goals
• Identify, recruit, and manage relationships with content creators and brand advocates
• Source high-quality UGC for use across social media, ads, and website campaigns
• Collaborate with marketing, social media, and paid ads teams to optimize UGC performance
• Manage content briefs, creator guidelines, and deliverables
• Track and analyze performance metrics (engagement, conversions, ROI)
• Ensure all UGC complies with brand voice, legal requirements, and platform guidelines
• Stay updated on trends in creator marketing, short-form video, and social platforms

Requirements

• 3–5+ years of experience in social media, influencer marketing, or UGC management
• Strong understanding of platforms like TikTok, Instagram, and YouTube Shorts
• Experience working with creators or managing influencer campaigns
• Excellent communication and relationship-building skills
• Data-driven mindset with experience using analytics tools
• Highly organized with strong project management abilities
• Creative eye for engaging, high-performing content