Trade Marketing Project Specialist

New York City, NY (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 days ago

Job Summary

Own and govern asset management and trade-marketing operations including ADM portal administration, asset distribution, and cross‑functional project execution, while enabling sales enablement through updated collateral and centralized asset repositories.

  • Lead asset management and POS materials distribution
  • Oversee cross‑functional project timelines and delivery
  • Ensure materials are current and accessible for sales teams

Job Description

Responsibilities

  • Asset Management & Distribution • Serve as the primary administrator and owner of our point-of-sale (POS) portal (we use ADM) and asset management processes. • Serve as the day-to-day point of contact for ADM and other fulfillment partners, managing asset orders, inventory reporting, shipping requests, and issue resolution. • Manage inventory, ordering, distribution, tracking, and fulfillment of all POS, trade marketing, and sales support materials. • Maintain accurate ship lists and coordinate deliveries to distributors, retailers, field sales teams, and trade events. • Track asset inventory levels and proactively identify replenishment needs. • Manage destruction and disposal processes for outdated or obsolete marketing materials. • Ensure all trade assets are organized, cataloged, and accessible for internal stakeholders. Project Management & Execution • Own timelines, project trackers, and workflow management for trade marketing initiatives. • Lead project timelines for POS development, asset production, fulfillment, and retailer-specific requests, ensuring all deliverables are completed on schedule. • Coordinate cross-functional project schedules between Trade Marketing, Sales, Creative, and external vendors. • Monitor key milestones and proactively communicate risks, delays, and next steps. • Ensure all trade marketing projects are delivered on time and according to brand standards. • Support execution of seasonal, customer-specific, and national retail marketing events and programs. • Assist Trade Marketing team with administrative and project coordination as needed. Sales Enablement Support • Own development, maintenance, and distribution of sell sheets and sales support collateral, working closely with our sales team’s Center of Excellence. • Partner with Trade Marketing, Category Management, Ops, Packaging, Legal, and Sales teams to ensure materials are current and accurate. • Manage updates to product information, claims, imagery, and retailer-specific versions of trade and sales materials. • Organize and maintain a centralized repository of marketing and sales assets on Coconut Hub.

Requirements

  • Bachelor’s degree in related field
  • 2-4 years of experience in project management, trade marketing, sales operations, shopper marketing, or marketing coordination.
  • Experience managing multiple projects and deadlines in a fast-paced environment.
  • Strong organizational and project management skills with exceptional attention to detail.
  • Strong communication skills and ability to coordinate across multiple teams.
  • Proficiency in Microsoft Office Suite, project management tools (ClickUp is a plus), and asset management platforms.

Preferred

  • Experience within CPG, beverage, or consumer products industries preferred.

Salaries

Posted range

$65K/yr – $75K/yr

Taken straight from the job posting.

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Trade Marketing Project Specialist

The Vita Coco Company · New York City, NY · Hybrid