Responsibilities

• Lead the Trade Communication Strategy
• Develop and own an integrated, end-to-end communication strategy aligned with business, brand, and trade segment priorities.
• Establish messaging frameworks, communication principles, audience strategies, and channel plans.
• Translate complex business and product priorities into clear, relevant, and actionable communications for trade audiences.
• Ensure a consistent voice, tone, and market position across all trade-facing communications.
• Oversee Trade Messaging and Communication Planning
• Develop compelling messaging that supports segment strategies, product launches, marketing campaigns, sales initiatives, and customer engagement.
• Create and manage an integrated trade communication calendar that provides visibility across functions and audiences.
• Establish communication processes, workflows, governance, and approval structures.
• Prioritize and sequence communications to manage message volume, reduce audience overload, and increase impact.

Requirements

• Demonstrated experience developing and leading integrated content and communication strategies, preferably within a B2B, channel, trade, or multi-brand environment.
• Expertise across written, visual, digital, and multimedia content.
• Exceptional writing, editing, storytelling, presentation, and verbal communication skills.
• Strong understanding of brand management and the ability to maintain consistency across multiple brands, audiences, and touchpoints.
• Knowledge of sales processes, customer journeys, and the role communications and marketing content play in supporting commercial growth.
• Strong project and portfolio management capabilities, with the ability to lead multiple complex initiatives simultaneously.
• Experience establishing communication governance, workflows, editorial calendars, and approval processes.
• Ability to influence senior leaders and build alignment across functions without relying solely on direct authority.
• Strong analytical skills and experience using performance measures to improve content and channel effectiveness.
• Sound judgment, attention to detail, and the ability to balance strategic thinking with execution.

Benefits

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.