NYfashion101, Inc.

TikTok Shop & Whatnot Live Shopping Lead / E-Commerce Live Stream Specialist

Closter, NJ (On-site)

$25/hr – $30/hrMid Level1+ years expPart time

Posted 8 hrs ago

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Job Summary

Own and execute end-to-end live commerce for TikTok Shop and Whatnot, including channel operations, on-air sales, and audience-driven promotions across streams.

  • Manage daily channel operations, live hosting, and promotional strategy to maximize GMV.
  • Build and implement a scalable live sales playbook with clear KPIs.
  • Engage and grow a live audience through interactive chat and buyer support.

Job Description

Responsibilities

  • End-to-End Channel Management: Manage day-to-day operations for TikTok Shop and Whatnot, including account setup, product cataloging, promotional strategy, and stream scheduling.
  • On-Air Hosting & Sales: Lead high-energy live sales broadcasts, showcase products, run live auctions/promotions, and actively convert viewers into buyers.
  • Live Commerce Strategy: Plan promotional deals, flash sales, product bundles, and giveaway strategies tailored to the platform's audience to maximize GMV (Gross Merchandise Value).
  • Audience Engagement: Build an active online community, manage live chat interactions, answer real-time customer questions, and handle live buyer queries.

Requirements

  • Proven Experience: 1+ years of direct experience running or managing successful live sales on TikTok Shop, Whatnot, Amazon Live, or similar platforms (must provide channel links or portfolio).
  • Comprehensive Platform Knowledge: Deep understanding of TikTok Shop seller center, Whatnot seller tools, community guidelines, and live algorithm best practices.
  • Strong Sales & On-Camera Presence: Charismatic, energetic, and highly articulate with proven ability to pitch products and close sales on live camera.
  • Ownership Mindset: Ability to build and execute a live sales playbook independently with minimal supervision.
  • Strong Communication: Excellent spoken English skills with an engaging public speaking style.

Preferred

  • Experience in fashion accessories, apparel, or retail e-commerce.
  • Prior experience launching a brand’s TikTok Shop or Whatnot channel from scratch.

Benefits

  • Employee assistance program
  • Employee discount
  • Flexible schedule

Marketing Team

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