Responsibilities

• You will own and scale Alleyoop’s TikTok Shop affiliate growth engine.
• Your responsibility is to turn affiliate content into a predictable, scalable, and profitable revenue system.
• You are directly accountable for: Affiliate TikTok Shop GMV; Organic views generated by affiliate content across TikTok, Instagram, and YouTube; Cost efficiency across creator retainers, CPMs, commissions, and payouts; Creator recruitment, activation, retention, and output; Scaling winning content across the affiliate network.
• You do not own Alleyoop’s brand account content. You own the affiliate ecosystem and its ability to generate revenue, distribution, and a consistent pipeline of proven creative for paid channels.
• You will report directly to the Founder and are expected to operate with a high level of ownership and autonomy.
• What You’ll Do
• Own the TikTok Shop Revenue Engine
• Lead affiliate TikTok Shop GMV with direct accountability for topline growth and profitability.
• Own the numbers, understand what is driving them, and know exactly what needs to happen next to accelerate growth.
• Build and Scale the Affiliate System

Requirements

• Proven experience scaling TikTok Shop, social commerce, or affiliate-driven revenue
• Deep understanding of TikTok creators and what actually converts
• Strong content instincts paired with analytical thinking
• Has managed meaningful GMV, not just creator relationships
• Understands creator recruitment, activation, retention, and incentives
• Can build scalable systems instead of relying on one-off wins
• Strong operator who is comfortable owning aggressive targets
• Experience managing teams, VAs, agencies, or large creator networks
• Strong interpersonal skills with creators and platform partners
• Extremely proactive and comfortable moving quickly