Responsibilities

• Own and manage the Just Ingredients TikTok Shop from end to end — including product listings, inventory accuracy, promotions, and campaign execution.
• Ensure product content is optimized, accurate, and aligned with JI's brand standards.
• Monitor shop health, customer feedback, and platform compliance requirements to maintain a best-in-class storefront.
• Develop and execute TikTok Shop strategies that drive sales, grow brand awareness, and align with Just Ingredients' mission and values.
• Monitor TikTok trends and platform updates to identify opportunities and ensure JI remains competitive in the social commerce space.
• Test new ideas, formats, and strategies with a growth mindset — learning quickly and iterating based on results.
• Track and analyze key performance indicators including sales, ROI, affiliate performance, and campaign metrics — providing regular reporting to leadership.
• Optimize product listings, content strategy, and affiliate campaigns based on data-driven insights.
• Build and maintain dashboards or reporting tools that give clear visibility into TikTok Shop performance.
• Collaborate with Marketing, Creative, Affiliate and Product teams to align TikTok Shop initiatives with broader brand campaigns.

Requirements

• 5+ years of experience managing TikTok Shop or similar social commerce platforms, including product listings, campaign management, and campaign execution.
• Proven ability to develop strategies that drive sales and brand awareness through TikTok content and commerce.
• Strong analytical mindset with experience tracking KPIs, optimizing performance, and delivering clear reporting on sales and ROI.
• Deep understanding of TikTok trends, the creator ecosystem, and the fast-paced nature of social commerce.
• Highly organized with the ability to manage multiple projects and collaborate effectively with cross-functional teams.
• Self-starter with a growth mindset who identifies new opportunities, tests innovative ideas, and adapts quickly to platform changes.
• Excellent communication and relationship-building skills — particularly with affiliate partners and internal stakeholders.
• Experience with e-commerce, CPG, or health and wellness brands is a strong plus.

Preferred

• Experience with e-commerce, CPG, or health and wellness brands is a strong plus.

Benefits

• Competitive salary based on experience
• Medical, Dental, Life Insurance
• 401K with company matching
• 4 weeks accrued PTO
• Employee discounts
• Fast-paced environment
• Purposeful mission for health and wellness