Responsibilities

• Review high volumes of TikTok content daily, especially TikTok Shop and beauty content
• Break down hooks, structure, retention, messaging, product positioning, and formats
• Identify why certain videos generate views and sales while others don't
• Find winning concepts early and move quickly to scale them
• A winning concept is defined as 200K+ organic views or $1K+ TikTok Shop GMV
• Spot trends across creators, affiliates, competitors, and the broader beauty category
• Identify repeatable formats that consistently drive views and sales
• Recognize emerging patterns before they become saturated
• Separate one-off viral videos from concepts that can actually be scaled
• Track weekly and monthly: Number of winning concepts identified; Total views across creators; Total TikTok Shop GMV; Total videos posted, broken down by creator; For the top 5 to 10 creators, track GMV per video, CVR, and total views; Manage long-tail creators at the system level and flag creators or concepts that are beginning to scale

Requirements

• Experience in TikTok, TikTok Shop, beauty, creator marketing, or performance content
• Deep understanding of what makes TikTok content perform
• Strong instinct for hooks, formats, trends, and consumer behavior
• Naturally good at recognizing patterns across large volumes of content

Benefits

• Flexible PTO policy
• Generous medical benefits