Responsibilities

• Strategy & Execution: Own and execute the end-to-end TikTok Live streaming strategy to maximize channel growth, viewer engagement, and sales performance.
• Live Stream Production: Set up and manage overseas live studios. Coordinate hosts, product merchandise, and content workflows to ensure smooth, high-quality broadcasts.
• Performance Optimization: Analyze live streaming data and key metrics to continuously optimize scripts, hosting rhythm, promotional offers, and overall viewer experience.
• Team Leadership & Mentorship: Lead, manage, and mentor the live operations team. Build standard operating procedures (SOPs) while fostering a high-energy, collaborative environment.
• Revenue Ownership: Take full accountability for live sales targets, profitability, and return on investment (ROI).

Requirements

• Experience: 1-3 years of experience in live streaming operations/management, with a strong preference for candidates with a background in Fashion, Apparel, or Footwear .
• Education & Languages: Bachelor’s degree or higher. Bilingual fluency in English and Mandarin Chinese is required (English must be fluent for daily business communication).
• Platform Expertise: Deep understanding of TikTok’s platform rules, algorithms, and live commerce ecosystem, with proven hands-on experience running successful live streams.
• Leadership Style: A strategic thinker and action-oriented leader who takes initiative rather than just following orders. Proven experience managing a team of 5+ operations staff is a strong plus.
• Analytical Mindset: Strong data analysis skills—able to turn raw metrics into actionable operational improvements.
• Mindset & Communication: Enthusiastic, high-energy, with excellent cross-functional communication and project coordination skills.
• Target-Driven: Demonstrated track record of scaling live streaming revenue and profit margins.
• Location: Must be based in or willing to commute to Katy, TX.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid national holiday
• Vision insurance