Responsibilities

• Shoot and edit TikToks featuring Smash Kitchen products
• Turn trends, sounds, and formats into brand-relevant content
• Concept and produce short-form videos (cooking, POV, humor, lo-fi moments)
• Move fast and test often
• Monitor and respond to comments and DMs
• Jump into conversations in the Smash Kitchen voice
• Build real interaction, not just output
• Stay on top of trends, creators, and viral moments
• Flag opportunities for the brand to jump in
• Identify creators we should collaborate with

Requirements

• You live on TikTok and actually understand what works
• You can film, edit, and post quickly (CapCut, TikTok native, etc.)
• You’re comfortable on camera (or directing others)
• You have taste — you know what feels current vs. forced
• You’re organized, proactive, and not afraid to try things

Preferred

• Love food, cooking, or kitchen culture
• Have your own TikTok presence
• Are based in LA and open to occasional filming

Benefits

• Real ownership on a fast-growing national brand
• A portfolio of work that actually shipped
• Exposure to brand building, creator partnerships, and content strategy
• Product drops + a monthly stipend for groceries/filming