Responsibilities

• Strategic direction and growth planning for TikTok Shop live streams, with clear revenue targets and KPIs
• Day-to-day coordination and communication with LIVE agency partners, providing strategic direction, feedback, and real-time support to ensure smooth execution of livestream initiatives
• Scheduling, coordination, and creative direction for live broadcasts with internal creators and agency partners
• Content strategy and storytelling that converts, from product positioning to promotional angles to seasonal campaigns
• Performance analysis and optimization, identifying what works and scaling it relentlessly
• KPI building and tracking to ensure profitability and growth
• Cross-functional leadership across Commerce, Operations, and Merchandise to align products, promotions, and programming
• Agency partnership management: setting expectations, measuring results, iterating fast
• Building and refining the playbook for TikTok Shop Live at Comfrt

Requirements

• 3 to 4 years of proven experience managing or operating TikTok Shop live streams, or an equivalent short-form commerce livestream platform
• Deep understanding of TikTok Shop mechanics: algorithm, commission structures, promotional levers, and creator dynamics
• Track record of driving revenue growth through live streaming. You know what moves the needle and why
• Experience managing operations across multiple dedicated TikTok Shop handles, each optimized for specific product categories or promotional efforts, ensuring strategic differentiation and coordinated scaling
• Comfort with ambiguity and data. You're equally fluent in analytics dashboards and gut instinct about what will engage an audience
• Strong communication and storytelling skills. You can translate product features into narrative moments
• Experience managing or collaborating with creators. You understand creator dynamics, motivations, and incentives
• Collaborative leadership mindset. You thrive when working across functions to solve complex operational challenges
• Bias toward action. You make decisions with incomplete information and iterate based on what you learn

Benefits

• Autonomy to lead. You own this channel, and we'll support your vision
• Competitive compensation with potential upside tied to channel growth
• Flexible work environment with remote-friendly options
• Access to industry events, training, and professional development
• Health, wellness, and financial benefits package
• The opportunity to build something from scratch and shape the future of social commerce
• And a very fun, engaging, and driven team