Temporary Coverage - Director, Public Relations

Los Angeles, CA (On-site)

$45/hr – $55/hrDirector/Executive8+ years expTemporary

Posted 8 days ago

Job Summary

Own the planning and execution of brand PR across the Authentic portfolio, building media relationships, coordinating VIP engagements, and guiding integrated campaigns.

Lead brand PR strategy across the Authentic portfolio
Cultivate media, stylist and celebrity relationships for placements
Collaborate with Brand Marketing and events for activations

Job Description

Responsibilities

Lead the implementation and amplification of brand PR strategies across the Authentic brand portfolio
Cultivate media, stylist & celebrity relationships to maximize brand placements across broadcast, TV/Film, digital, social media and print
Leverage and cultivate strong network of media, stylist & celebrity relationships to maximize brand placements across TV/Film, digital, social and print
Participate in brand strategy discussions and planning; identify target audiences; determine earned media needs
Draft and distribute brand communications for various activities, including partnerships, campaign and product launches, events and more
Utilize MuckRack to Monitor, recap and report press coverage and build media lists
Work in conjunction with Authentic's Brand Marketing team to ensure the consistent and timely dissemination of brand and marketing highlights to internal groups and external partners around the world
Spearhead Authentic's Style Studio, an LA-based interactive space where media, stylists, creators and costume designers engage with our brands
Collaborate with key teams to execute regular VIP engagement events and appointments for media, stylists, celebrities, influencers and partners
Work closely with the PR and Integrated Marketing teams to fulfill product gifting and large-scale seeding programs to media, stylists, celebrities, influencers and Authentic’s VIP network

Requirements

8+ years of experience working in PR and comms – experience working with talent is a must
Proven track record of leading and executing 360 integrated PR and comms strategies for large-scale global brands with an emphasis on athletic, fashion and lifestyle
Ability to create strong working relationships directly with celebrities and talent, producers, publicists, agents and managers, production staff and industry executives
Expertise in relationship building with both media and brand partners with the ability to track and prioritize daily, weekly and seasonal deadlines
Strong editorial relationships across top-tier active, sports, fashion, footwear entertainment and lifestyle media
Thorough knowledge of media landscape and timely news cycles across print, digital, broadcast and social
Has a finger on the pulse of pop culture, including emerging trends, celebrities and digital creators
8+ years of experience working in PR and comms – experience working with talent is a must
Must Haves

Authentic Brands Group

2.8 Glassdoor

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 460,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.For more information, visit authentic.com.***We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information. If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.***

Founded in 2010

New York, New York, USA

639 employees (225 in marketing)

corporate.authentic.com

44% recommend to a friend

39% CEO approval