Responsibilities

• Build Brands
  • Conceptualize and create brand systems for new NPR podcasts, programs, products and properties. Elements will include (but are not limited to): Logos, podcast tiles, key art, typography, color palettes, brand patterns, brand guidelines, social media templates, and brand kit packages.
  • Reimagine the brands of existing NPR editorial properties (particularly podcasts and editorial initiatives) to resonate with our diverse audiences.
  • Create brands that are: - Compelling , by visually expressing the unique ethos and editorial mission of the podcast, program, or editorial property. - Distinctive , by exploring the visual styles of competitors, identifying what sets this product/property apart, and expressing that unique value through design.
  • Carefully consider the NPR parent brand, collaborating with others to create a brand family/hierarchy that makes inherent sense to users.
• Build Campaigns
  • Along with the copywriters, conceptualize a unique vision for individual campaigns, creating and bringing together different elements, including original graphics, copy, social media, and other branding materials.
  • Help develop the overall campaign approach: its art direction and creative concepts
  • Build all campaign assets required for each campaign: digital and social ads, Apple/Spotify art, illustrations, animations, video beginning/end slates, outdoor art, photography, and graphic systems.
  • Pay attention to audience research and user testing, adapting to new insights and applying learnings to your work.
• Work collaboratively and present your own work
  • Actively contribute to team brainstorms, sharing ideas that shape the product beyond visual design (campaign tactics, social extensions, etc.).
  • Partner closely with copywriters to imagine brand directions and/or campaign visions.
  • Create distinct visual styles based on target audience data, project ambitions, requirements, and limitations — articulated by strategists in creative briefs.
  • Prioritize workload and produce top-notch work within tight budgets and deadlines.
  • Confidently present ideas, creative concepts, and designs to project stakeholders across NPR and the public radio network.
  • Ensure final graphics and layouts are high-quality, align with brand standards, and maintain consistency across brands and campaigns