Responsibilities

• Own the development of comprehensive regional/local integrated media strategies that directly ladder up to client business goals.
• Lead the media planning process across all channels, including audience analysis, media mix recommendations, and budget allocation.
• Translate cultural trends, marketplace shifts, and emerging technologies into actionable recommendations for clients and internal teams.
• Serve as day-to-day senior contact for LDA Account leads, cross-agency partners, and key clients, ensuring strategic alignment, clarity of deliverables, and proactive communication.
• Build and maintain strong relationships with media vendors and partners to stay abreast of trends, changes in the marketplace, and first-to-market opportunities.
• Manage and mentor junior team members, providing guidance and support to enhance their skills and performance.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization. Ensure KPIs and success metrics are defined and tracked.
• Support financial stewardship, including billing alignment and reconciliation in partnership with finance teams.
• Ensure flawless execution across planning, investment, trafficking, QA, and reporting workflows.