Responsibilities

• Client Partnership: Act as the primary strategic point of contact, developing a deep understanding of the brand’s goals, audience, and positioning to craft tailored social media strategies.
• Strategy & Innovation: Develop forward-thinking social campaigns leveraging the latest platform tools and formats, ensuring maximum reach, engagement, and performance.
• Campaign Leadership: Oversee the planning, execution, and ongoing optimization of social media initiatives, ensuring they meet KPIs and are delivered on scope and schedule.
• Cross-Functional Collaboration: Work closely with creative, strategy, data, and production teams to deliver integrated campaigns that push creative boundaries and utilize the latest social tech and trends.
• Trend & Platform Expertise: Stay ahead of industry trends and emerging social formats, advising on new features and innovative tactics to maintain leadership in social marketing.
• Performance Analysis: Monitor and analyze campaign performance data, using insights to refine strategies and present results and recommendations to stakeholders.
• Business Growth & Upselling: Identify opportunities to expand scope, introduce new services, and deepen strategic partnership value.
• Thought Leadership: Position the agency as a leader in social storytelling, innovation, and platform mastery through industry insights and thought leadership.

Requirements

• Experience: 8+ years in digital and social media, (integrated marketing a plus), with a proven track record managing multi-faceted, large-scale accounts and clients
• Additionally, complex social-first production experience is required.
• Client-First & Strategic: Excellent relationship-building skills with a consultative approach to understanding needs and delivering tailored solutions.
• Innovative & Curious: Passionate about social media evolution, emerging formats, and storytelling that pushes creative boundaries.
• Leadership & Mentorship: Proven ability to lead and inspire multidisciplinary teams, nurturing creativity and excellence.
• Data & Analytical Skills: Strong ability to interpret data, derive insights, and communicate performance results clearly.
• Excellent Communicator: Confident presenter with the ability to articulate complex strategies to executive stakeholders.
• Ability to discern client needs and clearly communicate a brief to the broader team.
• Resourceful & Detail-Oriented: Solution oriented and proactive in identifying potential mismatches or errors, with a curiosity to deeply understand brand positioning, product features, and social storytelling nuances.
• Fast Learner & Adaptable: Thrives in a dynamic environment, managing multiple priorities and last-minute changes with professionalism.