Responsibilities

• - Lead and develop a team of Display & Video specialists, providing regular 1:1s, clear performance feedback, and visible growth opportunities.
• - Own the setup, management, and day-to-day optimization of Display & Video campaigns across YouTube, Google Demand Gen, and additional non-Google programmatic channels (Amazon DSP, AppLovin, The Trade Desk, etc.), ensuring KPIs are met and budgets are paced efficiently across markets.
• - Drive a structured testing agenda — running A/B tests and audience segmentation experiments across CPAs, ROAS, and retention metrics, and translating results into repeatable playbooks.
• - Partner cross-functionally with CRO, Creative, Brand, and Product teams to ensure a seamless user journey from click to first subscription.
• - Work closely with the Tracking and Creative Teams to launch new partners.
• - Coordinate aligned messaging across ad creative alongside the Brand and Creative production teams, leading a continuous feedback loop of testing and learning, collaborating closely with the Brand team and relevant Performance Marketing channels.
• - Collaborate with the Marketing Analytics and AdTech teams to support the integration of display & video marketing data into Marketing Mix Modelling (MMM) and other core measurement frameworks.
• - Identify and close technical or setup gaps that impede channel efficiency, partnering with Product and Tech stakeholders where needed.
• - Maintain team documentation, reporting dashboards, and marketing calendars to ensure the Display & Video Marketing team operates efficiently and at scale.

Requirements

• - 5–7 years of professional experience in digital marketing, with at least 2–3 years focused on display and/or video-based acquisition media
• - Proven hands-on experience managing campaigns in Google Ads, Amazon DSP, AppLovin), at meaningful scale
• - Experience line-managing or formally mentoring direct reports, with a demonstrated ability to coach, develop, and hold a team to a high standard.
• - Strong understanding of tracking and reporting platforms such as GA4.
• - Comfortable interpreting performance data across BI tools (Looker, Tableau) and campaign platforms to generate actionable insights — and communicating them clearly to both technical and non-technical stakeholders.
• - Track record of building and running structured experimentation programs (incrementality testing, creative testing) and translating test results into scalable, repeatable approaches.
• - You bring an ownership mindset: you take accountability for your team's results, make data-driven decisions, and proactively close gaps without waiting to be asked.
• - Excellent interpersonal and communication skills — you can align cross-functional stakeholders, represent your team in senior forums, and build trust across the organization.
• - A genuine team player who values diversity of thought and actively fosters an inclusive, high-performance culture.

Preferred

• - Experience in a B2C subscription or e-commerce environment.
• - Familiarity with programmatic display & video platforms (Google Ads, Amazon DSP, The Trade Desk, AppLovin, etc.)
• - Exposure to Marketing Mix Modelling (MMM) or incrementality measurement methodologies.
• - Interest in automation or workflow tooling (e.g., Claude, Gemini, reporting automation, Google Ads Scripts).

Benefits

• - Competitive salary and 401(k) with company match (vesting immediately upon participation)
• - Generous PTO policy and 4 weeks of parental leave
• - $0 monthly premium and flexible health plans starting on day one
• - 85% discount on your HelloFresh subscription and other product offerings
• - A collaborative, dynamic work environment within a fast-paced, mission-driven company