Director of Social Commerce & Growth
TaskForce
New York, USA (Remote)
$120K/yr - $150K/yrIn-houseFull-timeDirector/executive5+ years exp.
3 months ago
Taskforce Director of Marketing
New York, USA (On-site)
Salary Not AvailableFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Position Overview
Working with the EOS Corporate Marketing team and the hotel General Manager, the Taskforce Director of Marketing is responsible for the overarching strategy and day-to-day implementation of marketing initiatives to drive brand awareness, customer engagement, and revenue growth. Owning every step from concept to implementation, the Director of Marketing provides creative vision, shapes operational frameworks, and ensures success across advertising, public relations, experiential marketing, and brand management for all hotel and outlet projects.
This position requires a blend of creativity, analytical skills, and a deep understanding of the hospitality industry. This position will be based out of one of our properties in the eastern region of the United States.
Job Functions
Working with the EOS Corporate Marketing team and the hotel General Manager, the Taskforce Director of Marketing is responsible for the overarching strategy and day-to-day implementation of marketing initiatives to drive brand awareness, customer engagement, and revenue growth. Owning every step from concept to implementation, the Director of Marketing provides creative vision, shapes operational frameworks, and ensures success across advertising, public relations, experiential marketing, and brand management for all hotel and outlet projects.
This position requires a blend of creativity, analytical skills, and a deep understanding of the hospitality industry. This position will be based out of one of our properties in the eastern region of the United States.
Job Functions
- Spearhead a cohesive annual marketing plan aligned with overall business objectives and market research
- Direct marketing strategy for special projects, launches, and big picture initiatives
- Analyze business performance and changing market dynamics to inform strategic pivots
- Build brand experiences, events, and promotions to drive sales
- Oversee and guide digital marketing (website, content, SEO, SEM, social media, email), evaluating performance and identifying needs and opportunities
- Manage media relations and partnerships with PR agency
- Evaluate marketing performance based on key performance indicators and ROI
- Develop guest experience strategies, and make improvements based on guest feedback
- Drive development of messaging, branding, collateral, and photography, and ensure consistency across touchpoints
- Position hotels as local and industry leaders and represent properties at community events
- Maintain relationships and communication with key partners across the organization to build consensus and alignment
- Conduct marketing calls, prepare marketing briefs, and produce routine reporting for stakeholders
- Lead and mentor team, recruit, train, and develop team members
- Create and manage marketing budget
- 8+ years of progressive experience in marketing roles within the hospitality industry
- Demonstrated ability to think strategically and execute tactically on multiple projects
- Familiarity with common hospitality systems and strong understanding of consumer digital marketing trends, analytics, and tools
- Results-driven mindset with a focus on achieving measurable outcomes
- Excellent communicator and pro-active about sharing plans and results
- Self-starter who can work independently and collaborate with a team: displays self-confidence, resourcefulness, enthusiasm, and strong guest service orientation
- Effective in complex, multi-stakeholder, deadline-driven environments
- Able to travel frequently to visit properties, manage photo/video shoots, meet with contacts, and drive marketing agendas
Lake Austin Spa Resort
Waterside luxury with welcoming comfort. Relax and rejuvenate on the lush, secluded shores of Lake Austin—perfect for a calming escape, but just 30 minutes from the excitement of downtown Austin. Nestled in the quiet serenity of Texas Hill Country, our all-inclusive waterfront oasis offers a true sanctuary for rest, renewal, and reinvention. Rediscover yourself and let the stress and demands of your everyday wash away. With only 40 inviting, uniquely-appointed rooms and suites, our focus is on providing guests with an intimate, customized wellness experience like no other. Come see why we were recently named the #1 Destination Spa Resort in North America and the #2 Destination Spa Resort in the World in Condé Nast Traveler’s 2019 Readers’ Choice Awards. Some of the offerings include: • Over 100 modern and ancient therapeutic spa treatments and one-of-a kind, healing aquatic experiences at our gorgeous, 25,000-square-foot LakeHouse Spa—available to both resort and day spa guests. • Dozens of all-inclusive water adventure activities from paddleboard yoga, floating water meditation, and kayaking to wake surfing, water skiing, sunset wine cruises, and more. • Three organic, farm-to-table meals included with your overnight stay, complimentary chef-led cooking classes, and a rotating roster of Michelin-star guest chefs the second week of every month. • A full spectrum of inspiration and integrative wellness experiences, including sound healing, sensory immersion, guided meditation, and more—all designed to restore your mind, body, and spirit and elevate your well-being to the highest level. Every tranquil moment you spend at Lake Austin Spa Resort is a chance to enhance your wellness and get back to what matters most—you. Escape the demands of your daily grind and embrace restful relaxation in a way that only a private lakefront setting can offer.
