SVP, Marketing Integration Lead (Brand Experience)

USA (Hybrid)

$200K/yr – $230K/yrSenior Level10+ years expFull time

Posted 4 days ago

Job Description

Responsibilities

  • Relationship Elevation & Client Leadership
  • This individual will serve as the primary digital lead and main point of contact at Syneos for all digital and integrated initiatives, ensuring cross-functional alignment and driving conversations that connect tactical execution to broader business objectives.
  • Serve as a strategic thought partner to key client stakeholders, including brand and affiliate leadership.
  • Connecting the dots between brand team departments to ensure timely awareness of interdependencies, deadlines and considerations.
  • Ensure clients understand the “what” and “why” behind tactics we’re proposing: What we are actually producing; How it aligns to communications strategy; How HCP and DTC efforts connect within the ecosystem.
  • Cross-Department Integration & Workflow Leadership
  • Clients silo between Strategy, Creative, Medical, Media, Account, PM, and Analytics.
  • Ensure the right experts are brought in at the right time — reducing friction and missed inputs.
  • Determine where ownership of integrated / multi-discipline deliverables sits.
  • Step in during breakdowns to realign teams and bring clarity.

Requirements

  • 10+ years in health, pharmaceutical, or medical communications.
  • Demonstrated cross-functional leadership across Strategy, Creative, Media, and Analytics.
  • Proven success in a client-facing leadership role
  • Experience leading cross-functional teams and ensuring integration
  • Strong executive presence and presentation skills
  • Willingness to travel to San Francisco at least once per month
  • Strong DTC experience required.
  • Exposure to media planning, CX architecture, and omnichannel execution.
  • Experience architecting content ecosystems and editorial calendars.
  • Proven ability to translate strategy into tactical execution plans.

Benefits

  • Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time.
GSW, powered by Syneos Health logo

GSW, powered by Syneos Health

GSW, powered by Syneos Health, is a full-service communications agency that goes beyond advertising to create personalized brand experiences with a focus in health and wellness. Our services include advertising, digital and closed-loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media, and market research.GSW spans six offices including Columbus, Ohio, LA, New York, and Toronto, as well as a diversified client roster steeped in pharma, diagnostics, advanced genetics, big data, device, and wellness, career opportunity awaits.

Founded in 1977
Westerville, Ohio, USA
313 employees (121 in marketing)

Salaries

Posted range

$200K/yr – $230K/yr

Taken straight from the job posting.

See all GSW, powered by Syneos Health salaries

Marketing Team

Marketing Team Size
68 (22% of company)
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
45.1%
Direct
35%
Referral
5%
Social
13.7%
Paid
1.2%

Headcount Trend

Current headcount: ~313
GSW, powered by Syneos Health logo

SVP, Marketing Integration Lead (Brand Experience)

GSW, powered by Syneos Health · USA · Hybrid