Responsibilities

• Develop and lead integrated influencer marketing strategies across consumer brands practice to drive brand awareness, engagement, and business outcomes.
• Serve as the agency's subject matter expert on influencer marketing, social media trends, creator partnerships, emerging platforms, and industry best practices.
• Build and maintain relationships with influencers, creators, talent managers, agents, and platform representatives to secure strategic partnerships and maximize client opportunities.
• Lead end-to-end influencer campaigns, including strategy development, talent identification, outreach, negotiations, contracting, content oversight, performance measurement, and reporting.
• Partner closely with account, digital, social, creative, and earned media teams to integrate influencer programs into broader communications and marketing strategies.
• Advise senior client stakeholders on influencer strategy, creator selection, budget allocation, content optimization, and measurement frameworks.
• Oversee influencer budgets, talent fees, agency resources, and campaign timelines to ensure successful execution and profitability.
• Establish campaign KPIs and measurement methodologies, analyzing performance data to provide actionable insights and optimization recommendations.
• Manage and mentor influencer marketing specialists and cross-functional team members, fostering professional development and best-in-class execution.
• Develop scalable influencer engagement programs, ambassador initiatives, affiliate partnerships, and creator communities to support long-term brand growth.

Requirements

• 10+ years previous experience and a B.A. in Public Relations, Communications or a related discipline;
• Digital native with understanding of influencer from owned, earned and paid perspectives.
• Proven experience developing and managing influencer marketing programs within a public relations agency environment
• In-depth knowledge of related social trends and industry sector events and experience working with celebrities, social influencers and brand ambassadors.
• Proven experience in leading teams to execute client programs with a blend of strong time management, leadership, team building, mentoring and client relation skills
• Proven experience in the Consumer Brands space