Responsibilities

• Develop social-first and creator-led strategies that identify ownable strategic territories and push thinking beyond safe category approaches.
• Conduct research and insights development to uncover cultural truths and audience behaviors that fuel creative direction.
• Own the quality of strategy briefs, decks, and campaign narratives, ensuring they clearly communicate insights and strategic direction.
• Partner closely with creative and account teams to shape strategic direction and ensure ideas are grounded in research and platform-native.
• Support trend tracking and cultural analysis to keep strategy informed by what's happening in social, culture, and creator spaces.
• Collaborate with the Senior Social Strategist on social listening, analytics, and performance insights that inform campaign optimization.
• Contribute to strategy development across accounts, bringing fresh thinking and helping elevate the quality of strategic work.
• Guide and mentor strategists by reviewing their work, providing thoughtful feedback, and helping them develop sharper strategic thinking.
• Support strategists' growth and development by sharing your perspective and helping them build their strategic voice.
• Lead by example on quality—show what thoughtful strategic work looks like and hold the team to that standard.

Requirements

• 3–5 years of experience in social strategy, creative strategy, or related planning role at an agency or brand.
• Proven experience developing and contributing to social-first and creator-led strategies that drove creative output.
• Strong research and insights development skills, with familiarity in how to apply strategic frameworks in briefs.
• Experience presenting strategy to clients and internal stakeholders.
• A portfolio or work samples showcasing your strategic thinking and strategic contributions to campaigns.
• Comfort working in a collaborative, fast-paced environment and ability to support and mentor growing strategists.

Benefits

• A discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.