Studio Campaign Manager

Knoxville, TN (Hybrid)

$91K/yr – $113K/yrMid Level4+ years expFull time

Posted 19 hrs ago

Job Summary

Own and drive strategic marketing initiatives for Regal's theatrical slate, coordinating cross-functional teams and representing Regal at screenings and industry events.

  • Lead strategy and day-to-day management for an assigned portfolio of releases.
  • Partner with the Senior Studio Marketing Lead on major campaigns.
  • Translate strategies into execution plans, timelines, and ownership assignments.

Job Description

Responsibilities

  • You will develop creative and compelling marketing activations that excite both moviegoers and studio partners.
  • You will independently lead strategy and day-to-day management for an assigned portfolio of theatrical releases.
  • You will partner with the Senior Studio Marketing Lead on Regal's largest and highest-priority film campaigns.
  • You will translate campaign strategies into clear execution plans, timelines, deliverables, and ownership assignments.
  • You will coordinate cross-functional execution across Social, Creative, Digital, Loyalty, Food & Beverage, Merchandise, PR, Paid Media, Group Sales, and theatre operations teams.
  • You will represent Regal Global Entertainment at screenings, premieres, activations, and industry events while serving as a key point of contact for studio partners.

Requirements

  • 4-7 years of experience in entertainment, studio, brand, partnership, integrated, or campaign marketing.
  • You will have successfully managed complex campaigns from planning through execution with minimal oversight.
  • You will be a confident communicator who can effectively engage senior stakeholders, studio partners, and cross-functional teams.
  • You will thrive in fast-paced environments, make sound decisions independently, and maintain momentum when priorities shift.
  • You will have a passion for movies, entertainment, pop culture, and the theatrical experience, with theatrical or entertainment industry experience strongly preferred.
  • You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here - About us

Benefits

  • Discretionary annual bonus
  • Free movie passes and discounted concessions at any Regal location
  • Paid vacation time and sick leave to support a healthy work-life balance
  • Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service
  • Summer half-day Fridays during the summer season
  • Medical and prescription coverage, with company contributions toward the cost
  • Company-paid life insurance and disability insurance at no cost to employees
  • Dental, vision, and supplemental life insurance options available for employees and their dependents
  • Additional coverage options including accident, critical illness, and hospital indemnity insurance
Regal logo

Regal

Regal operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 5,565 screens in 409 theatres in 41 states along with the District of Columbia and Guam as of April 30, 2025. Regal is focused on delivering the best moviegoing experience by providing our guests with the largest selection of premium large formats (including 4DX, IMAX, RPX, and ScreenX), the only unlimited subscription program, and enhanced food and beverage offerings to make every visit to the theatre a truly memorable experience. Additional information is available online at REGmovies.com.

Founded in 1989
Knoxville, Tennessee, USA
9.3K employees (223 in marketing)

Salaries

Posted range

$91K/yr – $113K/yr

Taken straight from the job posting.

See all Regal salaries

Marketing Team

Marketing Team Size
141 (2% of company)
Median Career Experience
28 years
Median Tenure
28.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$250M
Last Raise
$250M
Private Equity, 2 years ago

Funding History

  • Jul 2024
    Private Equity • $250M

Traffic Signals

Monthly Visitors
11.3M
Monthly Google Ads Budget
$284.2K
Traffic Source Mix
Search
61.1%
Direct
33.5%
Referral
4.3%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~9.3K

Recent News

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Studio Campaign Manager

Regal · Knoxville, TN · Hybrid