Responsibilities

• The Student Life Communications Specialist provides strategic leadership for Student Life's digital communications, marketing, branding, and student engagement technologies.
• The position is responsible for administering and optimizing Encoura Engage (Crimson Connection), the university's primary student engagement platform, ensuring it serves as an effective resource for recognized student organizations, Student Life departments, university partners, and the campus community.
• The Student Life Communications Specialist develops and implements comprehensive communication and marketing strategies that increase student involvement, promote co-curricular learning opportunities, and enhance the visibility of Student Life programs, services, events, and campus traditions.
• The Student Life Communications Specialist manages Student Life websites, digital communications, social media platforms, electronic communications, print publications, photography, videography, and multimedia content while ensuring compliance with university branding, accessibility, and data privacy standards.
• Working collaboratively with student leaders, university departments, and campus partners, the position provides consultation and training on the effective use of Encoura Engage, supports communications for major campus events and initiatives, and utilizes engagement analytics to assess effectiveness and guide continuous improvement.
• Through innovative communication strategies and technology solutions, this position advances student engagement, supports student success, and contributes to the mission and strategic priorities of Student Life.

Requirements

• Associate's Degree + 4 years of relevant experience or a Bachelor's degree + 2 years of relevant experience.

Preferred

• Master’s degree in Higher Education, Student Affairs, Communications, or a related discipline.
• Experience working with Ecoura Engage at an administrative level or similar product.
• Familiarity with web accessibility standards (WCAG 2.1) and ADA/FERPA compliance in a higher education context.
• Supervisory experience, particularly with student employees or interns.
• Knowledge of risk management principles and branding standards in a university setting.
• Demonstrated experience with digital communication platforms and student engagement systems (e.g., Encoura Engage, CampusGroups, Presence).
• Proficiency with social media management tools, content management systems, and design software (e.g., Canva, Adobe Creative Cloud).
• Strong written and visual communication skills with the ability to translate complex programs into engaging messages for student audiences.
• Experience with student affairs, student organizations, event promotion, or campus programming.
• Ability to analyze data and prepare user-friendly reports and summaries.