Responsibilities

• Develop and execute compelling live streaming sessions and influencer campaigns across various social media platforms such as Facebook, Instagram, TikTok, YouTube, and others.
• Create high-quality multimedia content including videos, graphics, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social media analytics and marketing online analytics to assess content performance, audience engagement, and overall campaign effectiveness.
• Engage actively with followers through social media communication, responding to comments, messages, and fostering community relationships.
• Utilize social listening tools to track trending topics, audience sentiments, and competitor activities to inform content strategy.
• Implement SEO strategies and keyword research to optimize content discoverability and increase organic reach.
• Manage social media content calendars using applications like Hootsuite or Buffer to ensure consistent posting schedules aligned with marketing goals.
• Collaborate with marketing teams on branding initiatives and digital marketing performance monitoring to enhance influencer outreach efforts.
• Coordinate with public relations teams for media outreach and relationship management to elevate brand reputation.
• Edit videos using media editing tools for promotional campaigns or live sessions; proofread all content for accuracy and brand consistency.

Requirements

• Proven experience in social media management, content creation, or digital marketing roles with a focus on influencer or live streaming activities.
• Strong proficiency in social media platforms including Facebook Advertising, TikTok, Instagram Reels, YouTube Live, etc., along with experience in social media analytics tools.
• Skilled in graphic design and media editing using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software.
• Knowledge of SEO best practices, Google Analytics, web analytics tools, and marketing online analytics to measure campaign success.
• Familiarity with social listening tools like Hootsuite or Buffer for trend analysis and audience insights.
• Excellent written communication skills with the ability to craft engaging content tailored for diverse audiences.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Experience in relationship management within digital communities or influencer networks is a plus.

Benefits

• Flexible schedule