Responsibilities

• Develop authoritative, comprehensive content around Strategic Portfolio Management, strategy execution, and related business challenges.
• Translate the client's evolving SPM positioning into clear, differentiated content for CIOs, strategy teams, and business executives.
• Develop competitor comparison articles, landing pages, and other bottom- and mid-funnel content targeting established SPM vendors and their prospective buyers.
• Create and refresh website and product content using relevant SPM terminology and positioning.
• Develop practical, day-to-day content that connects audience challenges to the client's product rather than relying on overly academic or generic content.
• Repurpose and adapt ideas across blogs, articles, social media, website content, and other campaign channels.
• Approach content at the campaign level, helping coordinate messaging across owned and third-party channels.
• Conduct stakeholder and subject-matter-expert interviews to capture the client's perspective and product differentiation.
• Incorporate evolving messaging, enablement materials, positioning statements, and internal guidance into content.
• Support thought leadership that is human-led, experience-driven, and credible to executive audiences.

Requirements

• Demonstrated professional writing experience in Strategic Portfolio Management (SPM) or a closely related enterprise technology category.
• Strong understanding of SPM buyers, particularly CIOs, corporate strategy teams, and leaders responsible for capital and resource allocation.
• Familiarity with the established SPM competitive landscape and legacy vendors.
• Ability to understand and communicate complex B2B SaaS and AI concepts clearly.
• Experience creating content across multiple channels, including blogs, website copy, landing pages, thought leadership, social media, and long-form articles.
• Experience developing competitor comparison and product-positioning content.
• Ability to transform a core narrative or asset into a coordinated multichannel campaign.
• Strong interviewing and stakeholder collaboration skills.
• Comfortable working with evolving messaging and incomplete information.
• Proactive, self-directed working style with the ability to act as a strategic thought partner.

Preferred

• Existing experience writing for the SPM category or vendors serving similar buyers.
• Knowledge of Gartner and Forrester's coverage of the Strategic Portfolio Management market.
• Experience writing for CIO and enterprise strategy audiences.
• Familiarity with OKRs, strategy execution, project/portfolio management, and resource allocation.
• Experience with AI-native enterprise software positioning.
• Background developing integrated B2B content campaigns rather than standalone assets.