Strategic Marketing Manager - Paper
Georgia, USA (Hybrid)
Posted 17 hrs ago
Job Description
Responsibilities
- Maintain a comprehensive understanding of the paper industry, including market trends, customer needs, competitive dynamics, industry economics, and emerging technologies.
- Monitor market developments, competitors' activities, technological advancements, regulatory considerations, and evolving customer requirements to identify opportunities and risks.
- Develop and maintain strategic marketing plans that support business growth, profitability, and sustainable competitive positioning.
- Ability to analyze the competitive landscape and provide actionable market intelligence to business-unit leadership and Senior Leadership.
- Develop comprehensive business and market reports to support strategic decision-making.
- Develop and maintain market segmentation strategies across applicable paper markets and applications.
- Evaluate market attractiveness based on factors such as growth potential, profitability, customer needs, competitive intensity, technical requirements, and SNF capabilities.
- Identify priority market segments and opportunities where SNF can increase market penetration and create differentiated customer value.
- Translate market insights into strategies for resource allocation, product development, customer targeting, and commercial growth.
- Maintain a deep understanding of the SNF Paper product portfolio, including product capabilities, applications, positioning, performance, economics, and manufacturing requirements.
Requirements
- Bachelor's Degree - A technical field or business - or equivalent experience.
- 5+ years - Combined experience in Sales, R&D, Production, or another area in which technical knowledge of similar chemistries was acquired.
- Excellent organizational skills, critical thinking, and interpersonal skills.
- Ability to communicate technical details effectively to internal and external customers with varying technical expertise.
- Must be proficient in Microsoft Office with a strong emphasis on Excel and Power BI.
- Strong analytical skills and data manipulation preferred.
- A strong customer focus with the ability to support sales and gain cooperation and respect from various internal groups.
- Experience in collaborating with internal and external senior-level management.
- Ability to travel as needed.
Benefits
- Competitive Salary
- Medical Benefits
- Dental Benefits
- Vision Benefits
- Flexible Spending Accounts
- 401(k) Savings Plan
- Vacation Days
- Incidental/Sick Days
- Paid Holidays
- Life Insurance
SNF Holding Company
SNF is the world’s leading manufacturer of water-soluble polymers, serving the municipal and industrial water and wastewater treatment markets, in addition to a wide array of specialty applications for various additional markets. SNF is back-integrated as the world’s largest producer of Acrylamide monomer, which is the key ingredient of our Polyacrylamide-based flocculants. Our current flocculant production sites span the globe with facilities in North America (Riceboro, GA and Plaquemine, LA), Europe, and Asia, with future expansion anticipated into other key, strategic geographical growth areas.Key Figures:• 8,000 Employees Worldwide; 2,000+ in North America• 23 Manufacturing Sites Worldwide; 10 Locations throughout the US• Presence in 130 Countries• 1100 Products used for Everyday Life• 30,000 Customers• 300,000 End Users• Commitment to research and the creation of new productsIn support of our global mission to be the largest and lowest cost producer of water-soluble polymers, SNF provides stability, global purchasing power, systems integration, production assets, inventory, and logistics to help keep our costs in check, and to offer reliable supply to our valued customers – even as market conditions and environmental factors outside our control occur in the market. It is SNF’s desire to minimize any potential business or production interruptions.Our Vision is to be the world’s preeminent provider of sustainable water chemistry. SNF’s Mission is to assure our clients the most reliable source and the broadest range of polymers and services with the quality and price they need to meet their performance goals. Our Core Values are Trust, Respect, Accountability, and Creativity. We are an Equal Opportunity Employer and rely on the diversity of our workforce to drive innovation and growth. We offer competitive salaries & benefits and unlimited opportunity for growth.
