Strategic Communications and Marketing Coordinator - Institute for Sustainability, Energy, and Envir at University of Illinois | Urbana, IL | $65K/yr – $75K/yr

Strategic Communications and Marketing Coordinator - Institute for Sustainability, Energy, and Envir

Urbana, IL

$65K/yr – $75K/yrMid Level3+ years expFull time

Posted 2 months ago

Job Summary

Own cross-channel content and audience insights to drive university-wide marketing with a focus on clear storytelling for diverse audiences and data-informed optimization.

Audience research and analytics across faculty, students, policymakers, funders, industry partners, and the public to guide messaging and channel choices.
Content engine and strategy support to maintain a consistent voice, plan across programs, and ensure timely, audience-relevant delivery.
Collaboration and project management with web, design, and campus units to execute campaigns on schedule.

Job Description

Responsibilities

Content Creation: Develop content that translates complex scientific research, programs, and engagement activities for diverse audiences and diverse modes of communication (including data visualization and social media posts).
Content Writing & Editing: Write and edit content for websites, social media, newsletters, printed materials, and other marketing assets that maintain a consistent voice and adhere to university and iSEE brand and style guidelines.
Content Planning Support: Support content planning and development across iSEE’s major programs and initiatives to ensure clarity, consistency, and audience relevance.
Audience Research & Analytics: Assist with audience research and segmentation to better understand iSEE’s target audiences, including faculty, students, policymakers, funders, industry partners, and the public.
Messaging Tailoring: Help define audience needs and interests to guide targeted outreach. • Assist in tailoring messaging approaches for different audiences and platforms.
Analytics Tracking: Use analytics tools (e.g., Google Analytics, email, and social media metrics) to track campaign performance and audience engagement. • Assist in analyzing data to identify trends, insights, and opportunities for improvement.
Reporting: Prepare performance summaries and recommendations to support data-informed marketing decisions.
Marketing Strategy Support: Work with the Director of Strategic Communications to help develop and refine marketing strategies aligned with iSEE’s strategic goals.
Marketing Trends & Tools: Conduct market research to inform messaging, channel selection, and campaign approaches. Maintain awareness of marketing trends, tools, and best practices relevant to higher education and research communications.
Collaboration & Project Management: Work collaboratively with iSEE staff, faculty partners, and campus units to align marketing efforts with program goals. Collaborate with web, design, and communications staff to ensure timely, accurate, and consistent campaign execution. Contribute to and work within the team’s project management system to support organization, efficiency, and timely delivery.

Requirements

Bachelor’s degree in marketing, communications, public relations, business administration, journalism, or a related field.
Three (3) years (36 months) of professional work experience in marketing, communications, public relations, brand management, or a related field.
Experience creating content for digital platforms in a professional environment.

Preferred

A master’s degree may substitute for one year of work experience and a PhD may substitute for two years of work experience.
Experience engaging with scientists and writing about scientific research in non-technical ways; Experience with data analysis and engagement tracking in digital environments.
Familiarity with analytics tools, email marketing platforms, or content management systems.
Experience working in higher education, research, nonprofit, or mission-driven organizations.

Benefits

This position is eligible for benefits including Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.