Strategic Communications Lead

Ashburn, VA (Hybrid)

$87K/yr – $198K/yrSenior Level8+ years expFull time

Posted 2 hrs ago

Job Summary

Own and execute a strategic communications program for AI enablement across the agency, aligning messaging, channels, and stakeholder engagement with product releases and training roadmaps.

  • Define audience-specific WIFM value propositions for different user groups
  • Govern content development and alignment with the communications blueprint

Job Description

Responsibilities

  • Develop and execute a comprehensive strategic communications strategy to overcome information silos.
  • Map existing communication channels and stakeholders to introduce new, improved mechanisms for delivering critical AI information directly to software development teams.
  • Design the comprehensive communication and messaging strategy for upcoming AI product releases.
  • Analyze and segment the audience to craft tailored "What’s In It For Me" (WIFM) value propositions for different user groups and technical tiers.
  • Define and deploy an enterprise-wide strategy for AI Enablement, creating roadmaps for training opportunities, continuous learning, and elevated awareness across the agency.
  • Analyze complex organizational structures to identify key stakeholder groups, tailoring communication frameworks to match their technical literacy and operational needs.
  • Provide strategic direction and governance to internal teams tasked with material development, ensuring all newsletters, briefings, and multimedia content align with the broader communications blueprint.

Requirements

  • 8+ years of experience leading strategic communications, corporate communications, or change management initiatives
  • Experience developing strategic communications within a technology, software development, or engineering environment
  • Experience in audience segmentation and crafting tailored messaging frameworks across varying levels of technical expertise
  • Experience designing and executing product roll-out or go-to-market communication strategies for software applications or IT products
  • Experience designing communication strategies that support enterprise-wide training, adoption, or enablement programs
  • Experience in stakeholder mapping and assessing or optimizing communication channels for large organizations
  • Ability to provide strategic direction and oversight to content creators, graphic designers, or writers without needing to develop the raw materials yourself
  • Ability to show a portfolio demonstrating translation of complex technical jargon into clear, compelling narratives
  • Ability to obtain and maintain a Public Trust or Suitability/Fitness determination based on client requirements
  • Bachelor's degree in Communications, Public Relations, Journalism, or Marketing

Preferred

  • Experience supporting executive clientele
  • Experience supporting national security or law enforcement federal agencies
  • Knowledge of AI, ML, LLM concepts to seamlessly interface with data scientists and engineers
  • Possession of excellent written, verbal, and presentation skills
  • Change Management Certification such as Prosci or CMAP Certification

Benefits

  • health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care.
  • Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values.
  • Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs.
Booz Allen Hamilton logo

Booz Allen Hamilton

4.2 Glassdoor

Whether at the border, up in space, or on the battlefield, we build the advanced technology that makes America stronger, faster, and safer. It’s who we are and what we do. It’s in our code.

Founded in 1914
McLean, Virginia, USA
38K employees (1,246 in marketing)
86% recommend to a friend
93% CEO approval

Salaries

Posted range

$87K/yr – $198K/yr

Taken straight from the job posting.

See all Booz Allen Hamilton salaries

Traffic Signals

Monthly Visitors
362.3K
Monthly Google Ads Budget
$42K
Traffic Source Mix
Search
31.8%
Direct
46%
Referral
11.3%
Social
10%
Paid
0.7%

Headcount Trend

Current headcount: ~37.5K

Recent News

Booz Allen Hamilton logo

Strategic Communications Lead

Booz Allen Hamilton · Ashburn, VA · Hybrid