Strategic Communications Director at KARLA OTTO | New York City, NY | $110K/yr – $120K/yr

KARLA OTTO

Strategic Communications Director

New York City, NY (On-site)

$110K/yr – $120K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own brand narratives and executive voice for luxury fashion clients, turning culture shifts and new formats into clear, persuasive storytelling across channels.

Brand and messaging architecture that guides client work and positioning
Voice leadership for op-eds, Q&As, speeches, and media narratives
Formats and culture engagement beyond traditional PR, including creator partnerships and podcasts

Job Description

Responsibilities

Develop communications architecture for clients — brand narratives, messaging hierarchies, positioning platforms, and creative communications frameworks
Build strategic communications playbooks and long-form planning documents that set the direction for how clients speak across all channels
Lead executive and founder voice development, including op-eds, Q&As, content, speeches, and media briefing narratives
Cross-team collaboration with our fashion, beauty, lifestyle and design departments to shape messaging and storytelling for key client projects
Participate in client meetings and calls, acting as a senior strategic counsel
Go beyond traditional media relations to identify where culture is moving and how to engage in ways that are unexpected, relevant, and effective
Stay ahead of shifts in media consumption, platform evolution, and audience behaviour in the luxury and fashion space
Recommend and develop strategies across new and emerging formats, including creator partnerships, editorial newsletters, podcasts, video-first platforms, and beyond
Bring unexpected angles and reference points that elevate client work above category norms
Ground all strategic recommendations in research and a deep knowledge of the cultural conversation

KARLA OTTO

WHO WE AREFounded in 1982, Karla Otto is a full-service brand-building agency, operating from fifteen cities across the globe, Milan, Paris, London, Munich, Dubai, Riyadh, Jeddah, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Singapore, Tokyo and Seoul. WHAT WE DOKarla Otto’s service is unparalleled. Built on the founder’s pioneering spirit, discerning eye and intuition, our global team is dedicated to delivering work that expertly combines detail and local precision with large-scale impact.Blending the best of fashion, beauty, design, lifestyle, and arts & culture, we offer a panoramic view of opportunities and the ability to execute complex ideas.Our loyal network and unrivalled approach to culture and community enables us to take brands to brave new territories.CAREERSAt Karla Otto we are always interested in hearing from our industry's experts in Strategy, Creative, Talent, Experiences and Communication. If you are a driven to deliver excellence, agile and conscientious, as well as want to work with remarkable clients, please review our openings. THE INDEPENDENTSThe Independents is a global group of industry leaders across luxury and lifestyle, comprising Atelier Athem, Atelier LUM, Bureau Béatrice, Bureau Betak, Bureau Future, CTZAR, INCA, K2, Karla Otto, Kennedy, Kitten Production, Lefty, PRODJECT, Sunshine and The Qode. The collective is powerfully positioned to offer streamlined strategy, creative, talent, influencer marketing, experiences and communications services for leading brands across key territories. To find out more, please visit:http://www.the-independents.com/

Founded in 1982

London, England, GBR

485 employees (162 in marketing)

www.karlaotto.com