Responsibilities

• Supports UT San Antonio’s mission and vision by creating an editorial strategy that promotes the university’s reputation as a nationally preeminent university. Stays informed of the local, state, national, international and university news cycles to conceptualize storytelling campaigns that elevate the university’s innovation and impact. Socializes storytelling plans, calendars and resources with content developers to ensure a unified approach to storytelling.
• Identifies, evaluates, reviews and advances compelling stories, thematic story series and innovative storytelling approaches, working closely with content producers across the university. Counsels content developers about creative methods of packaging content to enhance the impact of storytelling, such as adding video, editorial photography and interactive elements to articles. Coordinates shared content across UT San Antonio’s academic and health campuses.
• Manages the flow of content for UT San Antonio Today, Sombrilla digital magazine and other owned department channels. Coordinates across university functions, connects content producers, sets editorial calendars and ensures that the content development schedule is met. Ensures published content meets the highest quality standards.
• Reviews submitted content to ensure adherence to established voice and style, and provides constructive coaching to content producers to advance storytelling projects. Maintains high standards for research, writing and fact checking aligned with the university’s institutional messaging, branding and strategic priorities.
• Contributes stories to the university’s communication platforms and demonstrates superlative writing and editing skills.
• Makes recommendations to broaden the reach of content posted on the primary university channels. Tracks digital engagement metrics and analyzes data to optimize readership of UT San Antonio Today and other platforms. Regularly reports key findings and makes data-driven recommendations to increase audience engagement.
• Engages faculty, staff and students across the university’s campuses to grow the quality of storytelling at UT San Antonio. Leads an editorial content collective, builds collegiality and fosters a shared commitment to high-quality storytelling.
• Develops editorial guidelines, maintains short-term and long-term content calendars, and manages editorial workflow. Establishes and sustains efficient systems during periods of organizational change and growth and develops meaningful reports to demonstrate the department’s editorial strategy and successes.

Requirements

• Bachelor’s degree in a related.
• Three (3) years of related work experience.
• This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure.

Preferred

• Bachelor’s degree in Communication, English, Journalism, Public Relations, Marketing, or a related field from an accredited institution.
• At least five (5) years of experience in public relations, communications, writing/editing, marketing, media relations, or multimedia content development.