Responsibilities

• Strategic Planning & Campaign Management: As the Strategic Communication Outreach Specialist, you will develop and execute comprehensive outreach strategies and promotional campaigns.
• You will manage multiple, simultaneous projects tailored to diverse audiences across various media outlets, ensuring messaging is effectively altered for each demographic.
• Magazine Marketing & Growth: Lead all marketing efforts to increase magazine subscriptions and digital readership.
• This includes managing quarterly promotions, providing branding support, and coordinating with authors for feature story promotion.
• Digital Presence and Content Creation: Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters.
• The Strategic Communication Outreach Specialist ensures the magazine and agency maintain a cohesive, professional online presence.
• Market Research & Analytics: Conduct in-depth market research and reader surveys to refine outreach strategies.
• You will measure and evaluate the effectiveness of all campaigns and social media efforts using advanced analytics to drive data-informed decisions.
• Event & Outreach Support: Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events.
• Develop event-specific materials and innovative strategies to engage attendees and increase subscriptions.

Requirements

• Bachelor’s or Master’s Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• 6–10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
• Demonstrated expertise in developing social media campaigns that substantially increase subscriptions or readership.
• Ability to obtain a public trust clearance.
• Must be a U.S. citizen or lawful permanent resident.
• Ability to work in the U.S. without sponsorship.

Preferred

• Transportation experience, especially in surface transportation research
• Knowledge of safety and operations, autonomous vehicles, human factors, roadway design, materials, and bridge engineering.

Benefits

• T. White Parker offers a competitive benefits package including medical, dental, and vision coverage; 401(k) with employer match; paid time off, including eligibility for unlimited PTO; federal holidays; flexible spending and dependent care benefits; commuter benefits; employer-paid life and long-term disability insurance; and additional voluntary benefits. Benefit eligibility and plan terms are subject to applicable plan documents.